What: Collection of traditional wear for women

USP: Inspired by Phulkari, which means "flower work", it is a unique style or technique of embroidery particular to Punjab. Phulkari has been revived with this collection in a contemporary way using organic gota and naturally dyed gota.

Price: Rs 20,000 - 2,00,000

Availability: At Ogaan, Ensemble, Aza , Aashni and co, Dhoom Dhaam Company and online at sukritiandaakriti.com

About the company: Diverse in design and eclectic in taste, Sukriti & Aakriti, the label is an endeavour undertaken by creative heads, Sukriti Grover and Aakriti Grover. The label from the start has adopted sustainability and eco-consciousness in their collections.

What: Collection of traditional Anarkali, modern sarees, lehengas, and jumpsuits

USP: This collection is a powerplay of bright colours and striking patterns and has the craft of mirror work at its core. Every outfit has been threaded to fuse mirror embroidery into a mix of elements like gota, zari, silk, and even prints.

Price: Rs 50,000 – 2,00,000

Availability: At labels flagship stores, multi-brand outlets (Ogaan, AZA, Pernia) and online at ridhimehra.com

About the company: Delhi-based designer Ridhi Mehra is a graduate from NIFT, Delhi and post-graduate in business management from University of Nottingham, UK. Mehra’s eponymous label is a contemporary take on refined Indian dressing. Striking yet free-spirited, her ensembles bring western aesthetics to traditional wear while reinventing silhouettes and constantly pushing the boundaries of affordable luxury.

What: Collection of ethnic wear for women

USP: The collection is handcrafted with beautiful hand embroidery on fabrics like silk, organza and georgette. VVani Vats signature mirror adds glamour to the chic creation of the outfits, making them ideal for day and evening occasions.

Price: Rs 25,000 onwards

Availability: At store in Delhi, India and online at azafashions.com and perniaspopupshop.com

About the company: Vvani by Vani Vats- an Indian ethnic women’s wear label. It is a depiction of the royal and intricate handcrafted embroideries in unconventional designs.

What: Collection of footwear for men

USP: The collection comes in the hues of rich brown, beige and blacks, crafted with lattice woven body, fluer, and tassels that add an extra oomph to your look. The enviable styles having refined finish and pattern to spruce up festive season.

Price: Rs 5,995

Availability: At POS across India and online at albertotorresi.com

About the company: Alberto Torresi is India’s leading iconic footwear brand. Synonym to style and comfort, the brand renders uniquely crafted shoe range in the finest leather with shock cushioning and sturdy gripping soles.

What: Festive collection of womens and menswear

USP: The collection offers a wide range of sarees, blouses, kurtas as well as menswear. Each ensemble brings alive ethnicity and craftsmanship and features one-of-a-kind motifs and imagery.

Price: Rs 6,900 - 10,000

Availability: Online at chidiyaa.com

About the company: Chidiyaa is driven by passion for crafts and tradition from all across India. The company believes in the beauty of handmade products, where every product spells distinct uniqueness of the artisans it works with.