Grado
What: Festive and winter collection of men’s fabric
USP: Featuring sophisticated designs and a rich colour palette, the fabrics in this collection are perfect to be tailored into Indian ensembles such as the bandhgala, bundi, nehru jacket, sherwani, kurta-pyjama, as well as westerns such as suits, tuxedos, waistcoats, trousers, shirts, overcoats etc.
Price: Rs 400 per metre
Available: At all premium and leading retail stores
About the company: The brand Grado is a synergistic coming together of legacy brands Grasim (erstwhile Gwalior) and OCM, with an intent to offer the entire product basket to the consumers - ranging from synthetics to cottons to worsted, under the same brand umbrella. Grado caters to maximum product segments and across a range of price; so, there is comfort and style for everyone.
Adidas x Ivy Park
What: Collection of performance wear for women
USP: Aptly called Drip 2, the collection includes apparel, featuring several pieces with inclusive sizing and gender-neutral performance gear, footwear, accessories. The collection is rendered in a vivid colour palette of real coral, mesa, yellow tint, dark green and green tint, styles.
Price: Rs 1,999 onwards
Availability: Online at shop.adidas.co.in
About the company: Adidas was founded in 1924 by Adolf Dassler. Company specialises in the design and manufacturing of footwear, sportswear, sports equipment.
Crocs x Nicole McLaughlin
What: Collection of footwear for men and women
USP: Nicole Mclaughlin has transformed ordinary objects into fashion pieces with the intent of changing the perception around waste and sustainable design. The collection is rooted in cozy functionality and brings comfort to any post-rock climbing or outdoor adventure.
Price: Rs 5,995
Availability: VegNonVeg and Superkicks online and offline stores
About the company: Crocs is a world leader in innovative casual footwear for women, men and children, combining comfort and style with a value that consumers know and love. Every pair of shoes within Crocs’ collection contains Croslite material, a proprietary, moulded footwear technology, delivering extraordinary comfort with each step.
Turmswear | Intelligent Apparel
What: Collection of apparels for men
USP: Turmswear offers intelligent apparel with special properties like stain repellent, odour resistant, cooling and wicking by applying its proprietary nanotechnology during the production process.
Price: Rs 1,800 onwards
Availability: Online at turmswear.com
About the company: Founded in December 2016, Turmswear offers clothes that are high on comfort and low on maintenance. The main focus of the brand is to design clothes that make consumer’s lives easy and to close the gap between everyday wear and wearable technology.
Woods
What: Collection of footwear for men and women
USP: The collection showcases a lot of bright colours with metallic tints. It boons from a wide variety of footwear styles with the finest stitches, to most recent modern cuts and extravagant designs, that do not compromise on quality and comfort.
Price: On request
Availability: Across all Woods stores
About the company: Woods is a premium brand by Aero Group launched in 2001. It offers high quality fashion leather goods and accessories for both men and women focusing immensely on quality and introducing cutting edge trends each season with a strong emphasis to detail and fine craftsmanship.