What: Ethnic collection of kurtas for women

USP: The collection has a range of cotton kurtas in abstract prints, semi collared neck and 3/4th sleeves.

Price: Rs 799

Availability: Online at affordly.co.in

About the company: Affordly India is one source for all things affordable. Founded by 3 Comp Labs India Private Limited, Affordly India has come a long way from its humble beginnings as an idea in its founders’ minds, an idea to help the masses. Today, Affordly offers one of India’s largest product collections in all ranges.

What: Collection of traditional menswear

USP: From innovative silhouettes, designs, motifs to the innovative play of colours, this collection defines the new-age man who is way more aware, comfortable, and experimental in terms of his looks.

Price: As per request

Availability: At Community Centre, New Delhi and online at gargee-designers.business.site

About Gargee Designer’s: Craftsmanship of tailoring is the signature of Gargee Designer’s (GD). The tailoring process at GD combines traditional methods with a modern approach. Each outfit is customised with utmost attention to provide the wearer a perfectly crafted clothing on his body. Store houses a grand collection of high end suiting & fine shirting for all weathers.

What: Women’s clothing collection

USP: The Matsutake collection takes the ideology of building something uncompromisingly beautiful in the most unwelcoming of situations. It embodies the spirit in the clothes, using fabric manipulation and sculpting. The aim is to not only create silhouettes that are eco friendly but also modern.

Price: Rs 18,000 onwards

Availability: At AHW store in Mumbai and online on ahummingway.com

About the company: Launched in November 2017, AHW is a luxury clothing brand that specialises in experimental design using Khaadi and other Indian vegan textiles.

What: Collection of kurta and jama for women

USP: The collection has been inspired by the Valley of Kashmir for this wedding season. Driving inspiration from Kashmiri culture and its traditional practices, the collection has been presented with comfortable, luxe and effortless silhouettes. It is a blend of beautiful colours taken from architectures and surroundings of Kashmir.

Price: Rs Rs 23,000 - 34,000

Availability: At Evoluzione, Aza, Anantam (Delhi,Gurgoan & Promenade), Anahita & Anonym (Hyderabad), Collage (Bangalore) and online at Aashni&Co, Indiaspopup, Modvey, Nykaa

About the company: Kanika Sharma’s home-grown label intends to celebrate women from all walks of life. The strength of the label lies in its exclusive cuts and unorthodox colour palette.

What: Winter apparel collection for men

USP: This collection comes with a unique warm-in technology. A special nano-tech soft coating offers better insulation, prevents body heat from going outside and keeps wearers warm and comfortable without the need for multiple layers or extra weight.

Price: Rs 2,499 (sweatshirts); Rs 3,499 (jacket)

Availability: Online at turmswear.com

About the company: Founded in December 2016, Turms is an intelligent apparel brand that brings together everyday clothing with wearable fabric nano-technology to meet the fashion and functional needs of young consumers.