What: Collection of resort wear for women

USP: With this collection, Guapa showcases 3 signature art prints which evoke the romanticism of fairy tales and folklore – one will see motifs like a mystical doe, a magical bunny, cherry bird, tree of life and the Indian marigold flower. The brand has experimented with various techniques like the blanket stitch, cutwork embroidery and smocked pleating.

Price: Rs 5,000 - 15,000

Availability: Online on guaparesortwear.com

About the company: After pursuing her masters in economics and working as a marketing consultant, the founder, Reby Kumar decided to dive into the world of fashion. Kumar’s creativity and passion for colour and life led to the birth of Guapa.

What: Collection of footwear for women

USP: With Mother’s Day forthcoming, Monrows footwear are perfectly suited as a gifting option to mothers who are always on the run or those who spend an entire day at work. The colour palette ranges from classic black and whites suitable for any outfit, lovely brights for a perfect get-together to neutral colours like tan and beige which are great for everyday purpose. The collection also offers dressy options like sneakers, ballet flats, kitten heels, block heels, stilettos and fur variants to complete the look for any occasion.

Price: Rs 899 onwards

Availability: Online on monrow.in

About the company: Founded by a fashion lover, Veena Ashiya with a crazy passion for design, Monrow is a millennial footwear label that brings the right balance of minimalism and craftsmanship to life.

What: Collection of sneakers

USP: The collection brings the globally renowned Danish brand’s signature aesthetics to one of Adidas’ most iconic silhouettes. The partnership is inspired by limitless creativity and this bold footwear collection hosts six sneakers, each made up in one of the primary Lego colours: red, green, yellow, blue, black, and grey.

Price: Rs 13,999 (adult sizing); and Rs 7,999 (junior sizing)

Availability: At selected Adidas originals stores and online on shop.adidas.co.in (from May 7, 2021)

About the company: Adidas Originals is a line of casual sports clothing, the heritage line of German sportswear brand Adidas specialising in shoes, shirts, coats, bags, sunglasses and other accessories.

What: Summer essentials for women

USP: Aarké aims to bring to the market -- quality, credibility and affordability with a collection that includes kurtas, kurtis, dresses, suit-sets, tops, bottoms and depicts the various needs of a multi-tasking urban woman. Ideal to beat the scorching heat, the collection has a diverse range of breezy and comfortable tops and bottoms that are lightweight and can be added to the daily wear wardrobe.

Price: Rs 1,400 onwards

Availability: Online on aarke.in

About the company: Conceptualised and envisioned by Amrish Kumar, Aarké caters to women who want affordable designer wear for occasions in their daily life.

What: Spring summer collection for women

USP: Classic cuts and a soft palette of hues, ANJ’s spring summer collection celebrates nature’s abundance and the beauty of flowers. The collection is inspired from these beautiful beings and their array of colours, textures, and shapes, delicate babys breath, daisies, gypsies come together in a lively confluence.

Price: Rs 7,500-36,900

Availability: Online on anjkreations.com

About the company: Anjoo Karanjia launched ANJ in 2014 and soon it became a well-known brand for classic and elegant cuts, Indian wear inspired by contemporary silhouettes and designs.