What: Collection of footwear for men and women

USP: This Valentine’s day, Mochi Shoes celebrates the season of love with its latest collection featuring fun and classy styles of footwear, and clutches for woman and chic options of loafers and moccasin for men.

Price range: For women: Rs 1,990 (maroon block heels, pumps); Rs 1,974 (party boots); Rs 2,290 (stilettoes); Rs 1,690 (red clutch); For men: Rs 2,290 (white sneakers) and Rs 3,990 (maroon moccasins)

Availability: At mochi stores and online at mochishoes.com

About the company: Started in the year 2000, Mochi Shoes is a stylish vibrant youthful footwear and accessories brand. Mochi brings together the awesomeness of youth and style of a trendsetter.

What: Collection of apparel, footwear, and accessories for men and women

USP: “Icy Park” is the third collection in Adidas and Beyonces ongoing Adidas x Ivy Park collaborative partnership. The gender-neutral collection brings the streets to the slopes, infusing alpine-ready silhouettes with classic streetwear elements to deliver an array of apparel, footwear, and accessories.

Price: Rs 6,000 onwards

Availability: At select Adidas stores in India from February 20, 2021 and online at shop.adidas.co.in from February 19, 2021.

About the company: Adidas was founded in 1924 by Adolf Dassler. The company specialises in the design and manufacturing of footwear, sportswear and sports equipment.

What: Collection for women

USP: This Valentine’s Day Madame is focusing on the colours pink and black instead of red, all in a bid to break stereotypes and proclaim that love has no one colour and no one definition. The collection features polka-dotted skirts, dresses, and blouses in combination with ruffles, the wrap style, and puffed sleeves.

Price: Rs 1,699-2,599

Availability: At Madame stores across India and online at Glamly.com, Myntra, Ajio, Flipkart and Amazon

About the company: Madame, a women’s head-to-toe westernwear fashion brand launched in 1993, provides fast fashion in-trend merchandise, casual and party wears.

What: Collection of saris for women

USP: The collection includes gossamer saris of Banaras and Maheshwar; organic kanchivaram drapes from Tamil Nadu and traditional ikats from Pochampally.

Price: Rs 8,000-1,00,000

Availability: Online at colorsootra.com

About the company: Colorsootra is a contemporary brand retracing the glorious history of Indian textile crafts and narrating its rich artisanal legacy through handcrafted pieces. Colorsootra is an idea, for the perennially evolving women, simplifying the task of building a timeless trousseau and everyday luxury.

What: Collection of loungewear for women

USP: The lounge collection is versatile in its silhouettes, print and colour palette. Striking zebra print is balanced out by the pretty and evergreen floral print. The innovative embroidery elements add a touch of glamour perfect for the party and festive season.

Price: Rs 5,000 - 28,000

Availability: Online at theworldofgaya.com

About the company: Gaya is a division of Milaaya Embroideries. Brand has been conceived to utilise the resources, sustainable manufacturing processes and experience of 20 years that Milaaya has, and take these to the next level by creating a more wholistic fashion brand that will design and create its own line of luxury ready to wear garments and accessories.