Sunil Mehra | Summer Elan
What: Summer 2016 collection for men
USP: Sprinkled with a touch of flamboyance, the one of a kind collection captures the essence of class and sophistication. From selection of raw material to final pieces, every detail is carefully executed. The result is superior outfits for everyone who appreciates the élan of handmade artistry.
Fabrics like silk, linen, cotton and Italian jacquard are used for the ultimate classic look and sartorial elegance, concentrating purely on detailing while keeping it functional and comfortable. The use of bright colours is dominant in this edition to exhibit the radiance of the summer flowers. Each piece of this exquisite collection is handmade by highly skilled craftsmen working meticulously to create outstanding work of art.
Price: On request
Available: Sunil Mehra stores in New Delhi and Gurgaon
SS Homme
What: Summer essential accessories for men
USP: Dapper accessories add elegance to a stylish man’s regular style. This collection is designed and curated to revamp menswear with a hint of opulence. The collection comprises of unconventional tie bars, cuff links, ties and occasion wear shoes made in fine leather. The accoutrements are crafted in vivacious hues and prints.
Price: Rs 3,500 onwards
Available: SS Homme store in Bandra (West) and online on sshomme.in
Diesel | Dream of summer
What: Summer wear for men and women
USP: A black-and-white palette is imagined under the lens of a dreamy journey through the American west coast. Monochrome long flowing dresses, bomber jackets, jeans, tailored jackets and layered with palm print shirts and graphic T-shirts. The laid back vibe is also translated into loose, faded sunset colour silhouettes with palm and doodle style prints, anarchic graffiti and native inspired cotton separates. Flared pants, distressed denim jackets, cotton ponchos and free-flowing dresses have a 70s sensibility. Embroidered patches are appliqued onto denim shirts, long apron dresses and jackets. Looks are teamed with zipped cross body bags, 90s style panama hats and military style bag-packs in perforated leather or patch decorated canvas.
Price: Rs 10,000 onwards
Available: Diesel.com and at Diesel stores worldwide
Max | Max Kids Fest
What: Summer collection of kidswear
USP: Trends inspired from the tales of the ocean, pearls and incandescent sequins, tropical, fruity and bandana prints adorn the range. The tropical trend has a new take with green leaf camo prints and denim blues. As for boys, look out for The Jungle Book inspired tees which is a special release along with the most anticipated movie of the year. Apart from this, dip dyed tees, all over prints and colour blocking is what our summer collection talks about. The inspiration for the collection comes from surfing, street skating, varsity and cityscape.
The collection is full of happy cheerful colours like rust orange, cobalt, sunshine yellow, chalky pastels, indigos and fuchsia.
Price: Rs 329 onwards
Available: At more than 130 stores across 50 Indian cities
Triumph
What: Tween bra collection
USP: Specially designed for school and teenage girls, this youthful collection is made from natural cotton for a simplistically modern, super reliable and super comfy choice. It is an everyday essential that makes you feel at home wherever you are with the incredibly soft assurance of natural cotton. Classic, youthful and effortlessly modern, it’s your best everyday companion.
Perfect for those in-between years, the unique design provides low to medium support while the double layer provides a smooth shape and reduces transparency. This series gives young girls design options in the form of crop tops, bandeaus and soft-cup bras, in vibrant youthful colours.
Price: Rs 649 onwards
Available: Select large format stores, multi brand outlets and leading online portals.