What: Exclusive and curated collections of kidswear

USP: Catering to boys and girls between the ages of one to 10 years, parents can choose from an inimitable assortment of dresses, waist coats, capes, suits and shoes from premium brands.

Price: Rs 500-5,000

Available: rocknshop.com

What: Autumn winter 2016 ethnic wear collection for women

USP: Drawn from contemporary trends, yet rooted to the rich heritage of the Indian cultures, the irresistible collection is a combination of classic traditional styles with a modern twist. Enriched with refined designs, every piece is unique and ornated to give a lavish feel. The array of designs celebrates the hues of various traditions across India, style that depicts culture and every small detail entwining a story in itself. Exquisite textures create a design vocabulary that is incomparable and beautiful.

Moreover the heavy festive range is decorated with value additions like embroideries, gold foil prints and flowy silhouettes for a perfect festive occasion.

Themes: Stay Gold, Festive Pastels, Royal Luster, Graphic Statement, Monochromatic, Winter Garden

Price: Rs 1,299-4,299

Available: EBOs, MBOs, large format stores like Central, Pantaloons, Ethinicity and all leading e-commerce portals.

What: Athletic wear for men and women

USP: Developed using the inputs of the Swedish Olympics team, the collection combines fashion and functionality, focusing on core sports and training pieces that the Swedish Olympics team helped design and test. The collection echoes the visual expression and technical knowledge from the uniforms the Swedish Olympics team will be wearing during the games and has its own colour palette in black, grey, dusty pink and gold. It features functional t-shirts, running shorts and leggings as well as sports bras for women in quick-drying breathable materials to optimise performance.

Price: Rs 799 onwards (apparel) and Rs 699 onwards (accessories)

Available: Select H&M stores across India

What: Running shoe

USP: The shoe’s laser-siped, pressure mapped outsole delivers a smooth ride and supremely soft underfoot feel. It offers a virtually vanishing fit, fluid feel and superior softness. For the midsole, the designers employed a new dual-injection technology. Using heat, instead of glue, they fused two foams into one piece that still features traditional Lunarlon construction, with an IU foam carrier and soft IP core.

Next, a rubber-free outsole with laser-siped geometric pistons inspired by pressure maps of the foot was added. Constructed of Lunarlon foam, each piston moves individually, enabling pointed compression that results in an exceptional ride. Maximising both cushioning and traction, it provides unrivaled heel-to-toe transitions and propelling energy return.

When combined, these few potent components form an unprecedented shoe with a virtually vanishing fit that adapts to the body in motion for a fluid feel and superior softness. Incredibly versatile, it is ideal for runners tackling a distance workout, progression run or recovery run.

Price: Rs 15,995

Available: On nike.com and at select retailers

What: Monsoon collection of dresses, pants, tops and skirts for women

USP: The new pieces of eyelets and cutouts with a mix of sweetness and boldness are for young and hard to please gals of today. Bright colour lace/ cut-outs offer a youthful statement look, while classic black, white and navy will evoke sensual femininity.

Made from 100 per cent cotton chambray, cotton schiffli embroidered fabric, polyester, etc, the chic dresses are available in various hues and fits for every occasion.

Price: Rs 1,299 onwards (dresses) and Rs 1,799 onwards (skirts)

Available: americanswan.com