What: Collection of lingerie

USP: The exclusive range of detachable, mix-and-match bras can be completely taken apart by removing the back portion and shoulder straps and then can be rebuilt with fun, colourful accessories to up the fashion quotient on the attire. They are stylish, quirky, fashionable, cute yet extremely comfortable and supportive. Each accessory can be paired with different kind of outfits. They can be worn without any struggle or having second thoughts while picking out the tube dress, off-shoulder, backless or racerback tops for a perfect look.

Price: Rs 199-1,999

Available: On Switcherbras.com, and fashion and e-commerce portals

What: Valentines Day special collection for men and women

USP: The collection comprises of amazing colour pallets with vibrant shades and hews of reds to rock the Valentine’s Day.

Price: Rs 999-14,999

Available: All EBOs and MBOs and online

What: Womenswear

USP: The designs of the assortment are a combination of vibrant colour palettes and unique thread work that highlights the Indian aesthetics to commemorate this Republic Day by reigniting the spirit of the patriotic festival. Having inspired from our Indian heritage and culture, the range showcases a combination of rich colours like emerald green, burnt orange, royal blue and beige.

Price: On demand

Available: At Emporio Mall, New Delhi

What: Tights for men and women

USP: The assortment has been designed in consideration of different athletic activities that affect different muscle groups. These tights feature compression zones built directly into the base fabric, targeting key muscle groups to reduce muscle vibration for an efficient workout, without restricting mobility.

The running tights target thighs and calves to reduce muscle vibration where runners need it most. Flyvent waistband provides breathability and four-way stretch fabric enhances mobility, especially in the hips and knees.

The training tights provide enhanced support and muscle awareness in the core, glutes, quads and hamstrings. A high-rise waistband provides additional core awareness, which is integral for all training activities, from low impact like yoga to high impact cross training. Flat seams allow for zero distractions.

Price: Rs 5,695 (running tights) and Rs 6,095 (training tights)

Available: At retail outlets and nike.com

What: Limited edition printed shirts for men

USP: Crafted in exquisite prints and solid colours, the range of fine cotton shirts are essential in men’s wardrobe to incorporate with any attire. Subtle prints are much trendier these days with men which exude poise. The elegant patterns are suitable for every ensemble to look dapper, besuited man or to rock the casual look. The assortment offers sartorial excellence to reconcile fashion with innovation and spirituality.

Price: On request

Available: Sunil Mehra stores in New Delhi and Gurgaon