What: Spring-summer 17 collection for men and women

USP: In keeping with the design aesthetic, the range includes a modern wardrobe with bright bursts of colour and summer ready silhouettes. Impeccable attention to detail has been incorporated throughout the line. For women, fresh colours dominate key looks with minimal branding to create a sophisticated yet effortless look for the summer. Elegant tassel dresses, kimonos, lace shorts, suede biker jackets, shelled crop tops, espadrille sandals, marine striped swimwear and accessories add to holiday style this season. The men’s range focuses on essentials with a style for every man’s wardrobe. Fused with sunkist hues and bright bold colours along with nautical stripes and Californian summer prints, the key looks include the brands signature chino shorts, polo shirts, iconic Osaka tees, vacation swim shorts, vintage jackets and skinny jeans.

Price: Rs 1,990 onwards

Available: All Superdry stores across India

What: Collection of apparel and accessories for men

USP: The assortment comprises of lovely cuff links, bow ties, scarves, suits and knitted ties to complement the spirit of love. Perfect to gift and ideal to wear on the occasion of Valentines Day, the assortment is designed in fabrics like cashmere wool, silk and velvet. Being crafted in shades of red and pink that exude the mood of love, each piece of this exquisite range is handmade by highly skilled craftsmen.

Price: On request

Available: Sunil Mehra stores in New Delhi and Gurgaon

What: Community-collaborated Valentine’s Day socks collection for men and women

USP: Based on interpretations of ‘Design Your Sock’ campaign, the range comprises of four designs to express the perception of love. Perfect for gifting, coordinating your outfits with your favourite person, or even subtly acknowledging the day, the heart-inspired assortment ensures that love is in the air this Valentine’s Day.

Price: Rs 255 per pair

Available: shop.mustangsocks.com

What: Spring summer’17 collection of womenswear

USP: With Valentine’s Day around the corner, the range of fusion outfits guide to celebrate a day in style. While classic reds and pinks are a quintessential choice, rich maroons in sensuous textures, and black and white ensembles paired with a bold red lip colour give nod to the day.

Price: Rs 1,199 onwards

Available: All stores Aurelia, and on its website

What: Valentine’s Day collection for women

USP: The range captures the old world charm of an ancient regal era while encapsulating subtle hints of sensuality and modernism. The assortment is ornate, elegant and opulent, painstakingly designed for a modern new-age woman with a distinct eye for detail and quality.

The collection unfolds fine intricacies of the Indian heritage, and showcases a contemporary cut construct imbued with traditional embroidery. Being a regal and rich range, it features a jewel colour palette featuring stately and opulent tones of gold, black, and maroon.

Price: Rs 13,500-75,000

Available: Aditi Somani’s stores at Mumbai and Delhi