What: Spring-summer ’18 collection of apparel for kids

USP: The range comprises three different themes—a collection inspired by cultural travel and hand sketched safari theme to create memorable travel diaries, a collection for the sporty kids who love those outdoor funs and the third collection for the water babies for the perfect beach holiday. Each theme is named differently for boys and girls. The range focuses on cotton fabrics for both babies and toddlers of age 0-3 years under the brand Wowmom and young kids aged 3-12 years under the brand Super Young.

Using chemical free dyes in super soft finish, the Wowmom collection includes pastel shades and light colours going into bold prints, while the Super Young collection includes bright colours. The assortment comprises shirts, tee-shirts, dresses, jumpsuits, shorts in comfortable fabrics.

Price: Rs 199 onwards (Wowmom) and Rs 299 onwards (Superyoung)

Available: All Toonz retail stores pan India and online on TataCliQ, Jabong, Amazon, etc

About Toonz Retail India: Toonz Retail India Pvt. Ltd. is a one-stop shop for all the needs and occasions of kids from 0-12 years, headed by Sharad Venkta and managed by a team of highly experienced professionals. Conceptualized in 2010, Toonz opened its first store in Bangalore. In terms of kids’ apparel collection, Toonz is very much in line with the latest fashion, through their own apparel brands Wowmom (0-3 years), Super Young (3-12 years) and Superyoung Celebration (3-12 years). Internationally, Toonz’ Brands (Wowmom & Superyoung) are available in countries like Nepal, Mauritius, GCC countries, Fiji, and Papua New Guinea.

What: Spring-summer 2018 collection of apparel for tweens

USP: Keeping in mind, the tastes and requirement of those aged between 6-16yrs, the range is a mix of bold colours, prints and trendy styles. The assortment comprises jeans, t-shirts, shirts, shorts, skirts, dresses and dungarees with latest international fashion trends. The colours and fabric are of high quality and can withstand multiple washes without looking old or sun-down. The assortment has funky and different patterns for boys and girls.

Price: Rs 699 onwards

Available: All EBOs and MBOs of Monte Carlo and online on montecarlo.com

About Monte Carlo: The brand based in India is an apparel retailer and manufacturer of woollen and cotton garments for men, women and children. It has cemented a stronghold in the garment industry with its huge range of all-season clothing. Currently, Monte Carlo is available through more than 225 EBOs and over 1500 MBOs in India and abroad. Monte Carlo has also marked its presence in Nepal and Bangladesh with its exclusive outlets.

What: Collection of lingerie for women

USP: The ‘nude’ collection includes 3 shades to suit Indian skin tones. The assortment is inspired to help women get the right flesh tone, instead of just beige.

Price: Rs 499-1,299 (bra), Rs 299-399 (panty)

Available: All PrettySecrets stores across India and on prettysecrets.com

About PrettySecrets: Founded by Karan Behal in 2011, PrettySecrets is one of the fastest growing lingerie brands in India. The brand’s portfolio consists of 1,200+ products including lingerie, nightwear, activewear and swimwear. The brand’s target is women in 18-35 years age group.

What: Collection of apparel for women

USP: The range comprises new summer collection titled, “No Plan B” with anti-fit silhouettes that challenges the concept of sizes. Also, in tandem with the ideas of environment-friendly ensembles, fabrics like organza, organic cotton, khadis and mulmul are used.

Price: Rs 1,680-4,480

Available: All outlets of Resha, online on Resha.in and leading e-commerce portals like Jabong, Gaatha, Carmaonline, The loom, Parisera

About Resha: Resha by Medhavini, is a Jaipur based luxury artisanal label creating pret and Indian couture garments from authentic handwoven indigenous fabrics. Resha was established in 2013 with a vision of exploring and enjoying rich tradition of handloom weaving of the country.

What: Collection of footwear for women

USP: On the occasion of Mother’s Day, the assortment features a plethora of casual, comfortable yet stylish footwear, a perfect gift for mothers. The range offers variety of styles in summer hues of blush pink, whites, blue.

Price: Rs 2,999-8,999

Available: Clarks stores across India

About Clarks: The brand is a privately held footwear business which was set up in the UK by the Clark family in 1825. It develops and sells a wide range of footwear and accessories for men, women and children. The Clarks brand is renowned worldwide for quality and style with comfort.