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Product Focus

Spykar | GYMJNS

What: Collection of denims for men and women

USP: The range offers 4-way dynamic stretch and ergonomic construction, making it the first-ever denim that can be worn for workouts. Available in 18 styles that include styles with zippered pockets, drawcords, typography side seams, elasticated waistbands, reflective tape details, sporty fits amongst other smart detailing, these pair of denims are comfortable and stretchy as well.

Price: On request

Available: All 250 Spykar stores pan India and online on spykar.com

About Spykar: Ever since its inception in 1992, Spykar has been synonymous with fashion for the youth with its fashion apparel and accessories.

House of Sunil Mehra | Ocean Blue

What: Collection of apparel and accessories for men

USP: With the Earth Day around, the range is inspired by one of Earth’s elements—Ocean. The ocean blue colour is featured in both formal and ethnicwear, along with the menswear essential accessories. The renditions of oceanic waves are painted on the shoes and blazers as well. The shoe collection is made of Italian leather accentuating the mysteries of the water life and Fish scales.

Price: On request

Availability: Sunil Mehra stores in New Delhi and Gurgaon

About Sunil Mehra: After starting his career in 1990, designer Sunil Mehra has gained unprecedented reputation for creating men’s garments. He is the only Indian menswear fashion designer who introduced a unique luxury clothing range inspired by the touch of spiritualism. His designer sensibilities vary between styles inspired by Krishna and donning functionality.

True Blue | Handcrafted

What: Collection of shirts for men

USP: In collaboration with Fabric Monde, a Bengaluru based startup, the handcrafted range of shirts are environmentally safe. The fabric for the range are sourced from Fabric Monde with an attempt to revive the dying spirit of authentic Indian textiles. The assortment pays tribute to the hands of history by providing opportunities to skilled artisans involved in these crafts. Every garment from the assortment has a hand-crafted element in it and unique stories to convey. The tag on the garment tells its story once its QR code is scanned.

Price range: Rs 2,500-3,700

Available: All outlets of Fabric Monde and online on fabricmonde.com

About True Blue: Launched in May 2016, True Blue is a joint venture between cricket legend Sachin Tendulkar and Arvind Fashion Brands Limited. The menswear label embodies the spirit of the global Indian, the 21st-century traditionalist equally at home in New Delhi and New York.

About Fabric Monde: An apparel brand Fabric Monde started from one corner of NSRCEL, IIM Bangalore. Within 1.5 years of starting its operations, the brand has now evolved as one of the leading sourcing partners for fashion brands. With about 10,000 SKUs in their basket, this B2B platform has stood out to be a perfect destination for fabrics to various brands such as Raymond, Van Heusen, True Blue, Lee, Wrangler, Louis Philippe, House of Anita Dongre.

La Martina

What: Collection of footwear for men and women

USP: Keeping in mind the brand ethos, the range of brushed calfskin boots, cortos, slip-ons and the classic suede is designed with artistic ability that complements all occasions.

Price: On request

Available: La Martina’s store at DLF Emporio, New Delhi

About La Martina: Born in 1985 in Argentina with the objective to support the polo game and disseminating its values, La Martina began its production of boots and saddles and expanded into luxury clothing and accessories. The brand has over the years signed some international agreements with partners through which it shares the goal of supporting and spreading the culture of polo. The brand started from Buenos Aires and now has more than 100 stores worldwide with stores in London, Milan, Singapore, Dubai, Bangkok, Johannesburg and New Delhi.

Tommy Hilfiger | Tommy Jeans Coca-Cola

What: Capsule collection of jeans for men and women

USP: The range is a special re-edition of the styles Tommy Hilfiger designed in 1986 to create the very first Coca-Cola clothes collection.

Price range: Rs 2,599-5,999

Available: Select Tommy Hilfiger stores in India.

About Tommy Hilfiger: One of the world’s leading designer lifestyle brands, Tommy Hilfiger is internationally recognised for celebrating the essence of classic American cool style. Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide.

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