What: Collection of kidswear (aged 0-4 years)

USP: The collection is created keeping in mind modern-day parents who want to bring up their kids according to Indian culture and embrace other cultures at the same time. Also adding a fun quirkiness to its product range with a bright and original aesthetic, the collection designed by Indian artists include bodysuits, tees, blankets, bibs, flashcards, accessories and gift sets.

Price: Rs 350 onwards

Availability: Online on zeezeezoo.com

About the company: Ashini Shah and Rahil Shah, the cousin-in-law duo created this brand to help imbibe Indian culture through their products. Zeezeezoo is constructed on the idea of being proud to flaunt culture and roots. The mantra is to create a brand inspired by the fun and whimsy sensibility of India.

What: Fall/Winter 2021 Forum collection of sneakers

USP: Inspired by the innate essence of the 1980s, the Forum collection was originally launched as a basketball shoe back in 1984 with unique styling, innovative detailing and all-over premium feel. Adidas Originals has once again reimagined the iconic forum silhouette, this time in celebration of the cultural leaders who are redefining the style of tomorrow.

Price: Rs 8,599

Availability: At selected retail stores and online on shop.adidas.co.in (from July 16)

About the company: Adidas Originals is a line of casual sports clothing, the heritage line of German sportswear brand Adidas specialising in shoes, shirts, coats, bags, sunglasses and other accessories.

What: Collection of saris

USP: Inspired from the style of weaving techniques known as “cloths of gold”, the collection ranging from kanjivaram saris to linen saris to jamewar kashmiri saris celebrates the freshness of summer. The weavers have harnessed complex techniques to capture the appearance of richly enamelled gold on saris.

Price: Rs 2,160 onwards

Availability: Online on zaribanaras.com

About the company: As a tribute to the traditions of Indian classicism and in commemoration to push make in India, Zari Banaras presents most trusted e-commerce website that demonstrates highest level of technical and artistic excellence that recalls the highest attained in the past. The company’s mission is to manufacture best quality products at an affordable prices.

What: Summer collection of footwear for women

USP: Needledust has collaborated with Sand by Shirin for the summer collection of sandals embodying fluid design aesthetic with thick grip straps, multimedia aztec design using metal accents, jute strings, lustrous czech glass beads, ivory fringes with bunches of tassels, shells and glass beads. The warm tones and feminine sensibilities of Sand combined with craftsmanship of Needledust makes the collection perfect for leisure at home or when you travel.

Price: Rs 2,490 onwards

Availability: At Neeledusts flagship stores and online on needledust.com and sandbyshirin.com

About the company: Love for the handicraft and passion for revival of the jutti led Shirin Mann Sangha launch Needledust in May 2014, amalgamating the finesse of old royal moulds with innovative design and embroidery patterns. In 6 years Needledust has become a leading jutti brand internationally, enjoying support of a large clientele worldwide.

What: Bridal collection

USP: Rooh is an Urdu word that literally translates into soul and this bridal collection does full justice to it. Whether it’s an intimate garden-boho or modern wedding style, modish pastels intertwined with colourful florals, this palette offers timeless appeal and is dynamic across nearly any wedding theme. The intricately embroidered red lehengas are the hue full of passion, vivaciousness, and romance.

Price: Rs 72,540 onwards

Availability: Online at kalkifashion.com

About the company: Born in Mumbai, India in 2007, Kalki evokes the very spirit of the city it was founded in. An upstart, innovative, and dynamic brand, Kalki offers the best of contemporary, ethnic Indian fashion and fusion-wear styles.