What: Collection of apparel for women

USP: The festive collection draws inspiration from an heirloom kurta embroidered with gota work and comes with five colour stories in shades of red, green, olive, purple and natural.

Price: Rs 5,000-24,000

Available: All Shades of India’s flagship stores in Delhi, Gurgaon and Mumbai

About Shades of India: Led by Mandeep Nagi and David Housego, the brand combines contemporary design with the inspiring workmanship of traditional craft. Founded almost two decades ago, Shades of India has built up a strong international reputation and has sold to leading department stores around the world including Harrods and the Conran Shop in the UK, ABC and Gumps in the US, Le Bon Marche in Paris, and Lane Crawford in Hongkong.

What: Collection of footwear for men and women

USP: Created by designers from all over the world, the shoes come with lightweight EVA injection sole, memory foam insole that provides comfortable cushion effect to the feet while the constructed collar gives extra support to the ankle.

Price: Rs 1,799

Available: Online on Toesmith.com

About Toesmith: India-based online footwear brand Toesmith offers latest designer footwear for men and women.

What: Collection of wedding themed mattress

USP: With the wedding season around, the designs of the wedding themed mattresses are inspired by 10 unique and popular ethnic clothingwear – Mysore silk from Karnataka, pochampally and kalamkari from Andhra Pradesh/Telangana, bandhani from Gujarat, phulkari from Punjab and shisha inspired by Persian embroidery. The mattress is made from soft fabric which is sweat absorbing with added layers of softly foam and quilting for comfort and perfect to gift the newly weds.

Price: Rs 20,000 onwards

Available: All Kurl-On ‘Home Komforts’ stores across Bangalore, Hyderabad, Cochin, Mangalore and Mysore and online on Kurlon.com

About Kurl-On: Kurl-on is India’s leading brand of mattresses, furniture and furnishing products. The brand is available across India through 7000+ multi-brand outlets, 1300+ franchise outlets, and 100+ exclusive brand outlets.

What: Topwear collection for women

USP: The assortment is apt for yoga, running, training, meditation, tennis and other sports activities. The range includes rise bustier, hustle bra, stellar bustier, inferno top, hustle tank top, crop top, formula tank top, flashy crop top that can tackle high intensity exercise.

Price: Rs 9,000 onwards

Availability: Online on mazeix.com

About Michi: Founded by Canadian designer Michelle Watson, Michi is a Toronto-based high-fashion activewear brand for women. For the first time being launched in India, the brand will be available exclusively on Indian e-commerce startup Mazeix.

What: Winterwear collection for men, women and kids

USP: The assortment offers jackets, hoodie jakcets and sweatshirts for men, women and junior boys. The range also comprises infant’s prewinter collection.

Price: Rs 233-372 (for infant collection), Rs 439-1,545 (for hoodie jackets, jackets and sweatshirts)

Available: All Rupa comfort stores and other large format stores

About Bumchums: The casualwear brand from Rupa & Company Ltd, Bumchums offers winter wear solution for the entire family.