Jimmy Choo
What: Autumn-winter’ 19 collections of shoes and accessories for women
USP: Harking back to the brand’s birth in the fashion landscape of late-nineties London, styles consciously reference that era—buckles and harnessing evoke notions of hard glamour and striking minimalism, while eccentricity is expressed through baroque embroidery and embellishment. As part of a definition of the codes of Jimmy Choo, an abbreviated monogram has been introduced for AW19. An interlinked ‘JC’ faceted with a confident silhouette, it is a constant reminder of the brand’s meaning and value.
Price: On request
Available: All stores of Jimmy Choo in India
About Jimmy Choo Plc: British high fashion house, Jimmy Choo Plc, specialises in luxury shoes, handbags, accessories and fragrances since its inception in 1996 by couture shoe designer Jimmy Choo and Vogue accessories editor Tamara Mellon. The brand claims to have been a favourite of Diana, Princess of Wales.
Max Fashion | Lion King
What: Collection of t-shirts for kids and men
USP: Having partnered with Disney to come up with specially designed ‘Lion King’ merchandise, the range is full of cool graphic tees with nostalgic references to the original Disney movie. The assortment offers graphic tees with applique work and flock print techniques in 19 different styles. Both father and son can unleash their inner Simba and Mufasa character in twinning tees.
Price: Rs 329
Available: All Max stores
About Max Fashion: A fashion brand of Landmark Group, Max, has pioneered the concept of ‘Latest fashion at great prices’, thereby offering the discerning shopper a vast choice with international fashion and quality. The brand offers customers a one stop shop for clothing, accessories and footwear needs for the entire family. Globally Max has over 400 stores across 16 countries and in India, Max has more than 200 stores across 80 cities.
Reforce
What: Footwear collection for men and women
USP: Keeping in mind the multi-purpose wearability, the range is designed using modern techniques including anti–skid and phylon sole that provide cushion and shock absorption to the feet. It includes sports and casual light weight shoes to suit the carefree look of the youth and others. The trendy designs in the assortment offer comfort and are best suited both for day-to-day, casual and sportswear that provide great fit and quality. The shoes are a combination of soft synthetic and breathable mesh with padded tongue.
Price: Rs 799-1,499 (sports and casual shoes), Rs 199-499 (flip-flops and floaters), Rs 699 onwards (women’s athleisure sneakers)
Available: Online on reforce.com and on leading e-commerce sites
About Reforce: Founded in 2019, Reforce is an Indian active wear brand for men and women by Devender Gupta. The brand has a dedicated footwear section that includes shoes, slip-on sneakers, flip flops, casual sneakers and accessories include backpacks, caps and socks.
Shehla Khan | Cherie
What: Destination wedding capsule collection for women
USP: With the wedding season knocking the door, the assortment comprises range of cowl-sleeves, delicate ruffles, lace elements, pearls and crystals with detailed necklines, and cuffs in variations of swiss tulle, French lace, georgette, crochet lace, Italian chiffon, and Indian silk.
Price: Rs 40,000- 4,00,000
Available: At Shehla Khan’s store in Mumbai
About Shehla Khan: Mumbai-based fashion designer Shehla Khan is known for her beautifully cut garments, soft supple fabrics, delicate embroideries and feminine aesthetics, combining understated glamour with vintage elegance.
Zivame | ‘Innovation’ and ‘Stripe N Fun’
What: Lingerie collection for women
USP: Taking a cue from the evolving needs of a woman, Innovation range offers products to support five stages of woman’s life-puberty, first job, marriage, maternity and menopause. The collection delivers products according to the body, outfits and moods of woman ranging from miracle bra, marshmallow bra, wonder wire bra, shaper bra, high impact sports bra, the true curv, minimiser bra, super support bra and sag lift bra.
Stripe N Fun range is every day basic collection and perfect for vacaywear. The assortment is available in styles such as padded bras for t-shirts, non-padded bras for kurtas/tops, push-up bras for deep neck tops, pretty back bras for backless tops and bralettes for sheer tops. The assortment also comprises matching panties.
Price: Rs 699-2,299 (for Innovation), Rs 399-799 (for Stripe N Fun)
Available: All Zivame stores across India and online on zivame.com
About Zivame: Founded in 2011, Zivame is an intimatewear brand for women and the products are available through brand’s online and offline stores.