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Product Focus

Zivame | ‘Innovation’ and ‘Stripe N Fun’

What: Lingerie collection for women

USP: Taking a cue from the evolving needs of a woman, Innovation range offers products to support five stages of woman’s life-puberty, first job, marriage, maternity and menopause. The collection delivers products according to the body, outfits and moods of woman ranging from miracle bra, marshmallow bra, wonder wire bra, shaper bra, high impact sports bra, the true curv, minimiser bra, super support bra and sag lift bra.

Stripe N Fun range is every day basic collection and perfect for vacaywear. The assortment is available in styles such as padded bras for t-shirts, non-padded bras for kurtas/tops, push-up bras for deep neck tops, pretty back bras for backless tops and bralettes for sheer tops. The assortment also comprises matching panties.

Price: Rs 699-2,299 (for Innovation), Rs 399-799 (for Stripe N Fun)

Available: All Zivame stores across India and online on zivame.com

About Zivame: Founded in 2011, Zivame is an intimatewear brand for women and the products are available through brand’s online and offline stores.

House of Pataudi | Summer Palace Collection

What: Collection of apparel for men and women

USP: Inspired by the Pataudi Palace, the range is designed keeping in mind the festive flavour and trends of the season. The assortment comprises everyday Indian wear conceptualised as Firdaus, festive with royal charm, Noor and Riwayat for classic Indian weddings.

Inspired from the shades of the Palace garden, the colour palette of Firdaus transitions from powder pink and pastels, to sky and walnut shells. While Noor is inspired by architectural designs and intricate motifs of the Palace, Riwayat comprises brocades, jacquards, hues such as royal blue, maroons and opulent golds.

Price: Rs 999-30,000

Available: Online on Myntra

About House of Pataudi: Co-owned by Myntra, Exceed Entertainment and Saif Ali Khan, House of Pataudi exemplifies Saif Ali Khan’s classic and contemporary style and taste. It is a lifestyle brand for men and women wherein each piece not only exudes style, but also narrates the rich story and history of the Pataudi heritage.

Monte Carlo | Rock It

What: Athleisurewear collection for men and women

USP: With National Yoga Day around, the limited assortment offers a variety of gym t-shirts, workout vests, sports shorts, track pants, active t-shirts. The apparels are made of imported fabric from Korea, Taiwan and other Asian countries that are sweat absorbent, super-flexible, breathable, anti-static, anti-microbial and easy to dry.

Price: Rs 500 onwards

Available: Online on rockit.co.in

About Monte Carlo: Based in India, Monte Carlo is an apparel retailer and manufacturer of woollen and cotton garments for men, women and children. It has cemented a stronghold in the garment industry with its huge range of all-season clothing. Currently, Monte Carlo products are available through more than 240 EBOs and over 2,500 MBOs in India and abroad. Monte Carlo has also marked its presence in Nepal and Bangladesh with its exclusive outlets.

Crocs

What: Footwear collection for men

USP: With Father’s Day, around the corner, the assortment includes loafers, classic clog and Crocs revira slide.

Loafers are available in lace-less form and mix and match of leather and canvas, with beige, blue, khaki, as well as black and brown colour, while classic clog has lightweight iconic Crocs comfort feature and colour for every personality.

Crocs reviva slide have foot-map engineered to deliver all-day comfort, the foot beds in it feature bliss-inducing bubbles that massage with every step while one is on the go.

Price: Rs 3,995-6,995(loafers), Rs 1,495-4,495(classic clogs), Rs 2,475-2,2829(Crocs revira slide)

Available: Online on shopcrocs.in

About Crocs: Crocs, Inc is a world leader in innovative casual footwear for women, men and children. Every pair of shoes within Crocs’ collection contains croslite material, a proprietary, moulded footwear technology, delivering extraordinary comfort with each step.

Bugatti | Uncopy

What: Footwear collection for women

USP: Available in hi-tech genial insole for soft walking and absorption of pressure on the foot, the assortment of pumps includes classic black, all white pointed, shimmering rose, textured black with a bow, elegant dark blue navy, t-strapped navy blue.

Price: Rs 4,999-6,499

Available: Iconic–Ambience Mall store in Gurgaon and online on Myntra, Jabong and TataCliq

About Bugatti: Established by Friedrich Wilhelm Brinkmannin 1947, Bugatti is a made-to-order clothing company for ladieswear and menswear in Löhne, Germany. Over the years, the brand has evolved into footwear along with apparel collection as well.

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