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Product Focus

Wrangler | Monochrome

What: Collection of denims and top wear

USP: Taking a futuristic design approach, the collection blends greys, whites and blacks to create an uber-modern look. It features a fresh outlook on tees and shirts with asymmetrical designs, HD prints, reflective prints and accentuated blurred print styles. The men’s denim range stars reflective elements and pocket detailing.

Price: Rs. 2,995 onwards (Jeans); Rs 995 onwards (Top wear)

Availability: At all Wrangler stores

About the company: Wrangler is an icon in an authentic American style, standing the test of time around the world for more than 70 years. With a rich legacy rooted in the American West, Wrangler commits to offering unmatched quality and timeless design. Its collections for men and women look and feel great, inspiring those who wear them to be strong and ready for life, every day.

Azzaria | Resignee Range

What: Collection of cotton bras for women

USP: The collection brings a range of lavish soft cotton fabrication. The finest Turkish cotton originated from Egypt is mixed with proper ingredients to nurture their colour according to the requirements of women. The bras have a lovely skin like feel, making them trendy and comfortable.

Price: Rs 499 onwards

Availability: Online at azzaria.co.in and amazon.in

About the company: Azzaria’s vision is to provide the best quality of lingerie for women as a symbol of empowerment and to allow women to utilise the best quality of undergarments for themselves, promoting a healthy image of self-care and self-awareness, which are important components of a woman’s life.

Mochi

What: Collection of footwear for men and women

USP: The festive collection focuses on comfort and stylish home wear options, considering the current times.

Price: Rs 2,990 (Pink ethnic mojaris); Rs 2,490 (Cheemo black ethnic slip ons); Rs 1,990 (Rose gold ethnic kolhapuris); Rs 3,490 (Tan ethnic juttis); Rs 1,990 (Blue ethnic kolhapuris); Rs 2,690 (Maroon ethnic slip ons)

Availability: Mochi stores and online at mochishoes.com

About the company: Started in the year 2000, Mochi is a stylish vibrant youthful footwear and accessories brand. Mochi brings together the awesomeness of youth and style of a trendsetter. With vivid colours, trendy styles, this brand provides footwear that helps stay awesome in perfect daywear, party wear, work wear, evening wear, special occasions or bridal wear. Inspiring colours, patterns, elegant and beautiful designs, this brand provides trends to men, women and kids.

M&S Roald Dahl | Extraordinary Explorers

What: Collection of kidswear

USP: For this bold and playful range, Marks & Spencer (M&S) has collaborated with the Roald Dahl & Natural History Museum. The playful edit of daywear designs depict some of the best-loved animal characters from the much-loved author. The range is full of vibrant colours and is made from 100 per cent sustainably sourced cotton, making it extremely comfortable. It includes tops, joggers, dresses and pyjamas across ages two to seven.

Price: Rs 999 – 1,299

Availability: At M&S stores and online at marksandspencer.in

About the company: M&S is a leading British retailer bringing quality, great value food, clothing and homeware to millions of customers around the world. M&S has more than 1,400 stores across 57 countries and over 50 international websites.

Simple Habits

What: Collection of face masks for men and women

USP: These voguish masks are designed for all weather conditions keeping breathability and comfort as a priority. Apart from 100 per cent super soft and durable cotton fabric, these masks have 3 additional layers of melt-blown and mesh fabrics that allow pure air penetration leaving germs, bacteria and viruses out. The masks maintain their stability and texture even after multiple uses and washes. The masks come with soft elastic cords to ascertain an impeccable and customised grip to face. There are different prints on the masks which accentuate appearance, giving a unique charismatic look, even with a protective mask on. 

Price: Rs 599 (pack of 5); Rs 499 (for pack of 3); and Rs199 (2 ply unisex masks for pack of 3)

Availability: Online at ethnicity.in and simplehabits.in

About the company: Simple Habits is an omnichannel retail brand with a seamless e-commerce enabled website and a brick-and-mortar presence in 8 concept stores across the country. Simple Habits is a brand born out of necessity, a home-grown brand that understands the audience of India and caters to their exact needs, designs, materials, construct and most importantly the usage pattern.

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