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Product Focus

Chidiyaa

What: Festive collection of womens and menswear

USP: The collection offers a wide range of sarees, blouses, kurtas as well as menswear. Each ensemble brings alive ethnicity and craftsmanship and features one-of-a-kind motifs and imagery.

Price: Rs 6,900 - 10,000

Availability: Online at chidiyaa.com

About the company: Chidiyaa is driven by passion for crafts and tradition from all across India. The company believes in the beauty of handmade products, where every product spells distinct uniqueness of the artisans it works with.

Moda Biella

What: Collection of fabric for men’s festive/winter wear

USP: The Italian Heritage (Back to the Future) range features classic plains and pinstripes, chalk stripes and checks for the smart and traditional formal look. The New Formal range of fabrics come in casual colours of rosette, torque, ginger and burgundy. Country Casuals has checks and fancy features for outdoor smart look. The Out of Office consists of intricate yarns, colour weave effects and interesting colour combinations.

Price: Rs 1,500 per meter onwards

Availability: At all OTC retail stores and large leading MBOs

About the company: Moda Biella has been a revered brand in Italy for many years. The fabrics are truly top notch- with superfine exotic fibres to produce a remarkable array of superfine cloths. With a line-up of finely designed fabrics, this brand is not only deep-rooted to its heritage of making world class fabrics but also excels in technical innovation, and outstanding colour and design features.

Donear

What: Collection of fabric for men’s festive/winter wear

USP: Featuring fabrics in fancy designs available across different sub-brands in blends of cotton, poly viscose, terry-rayon, PV lycra, this collection is perfect any occasion. The fabrics are perfect for tailoring into shirts, suits, jackets, sherwanis, bundis, etc and are available in colours ranging from classic solids to pastels to checks and fancy designs.

Price: Rs 350 onwards

Availability: At all OTC (over the counter) retail stores and large leading MBOs (multi brand outlets)

About the company: Donear Industries Limited is well-recognised in India and outside as one of the best-quality product makers and innovators, who have been in the business for 40+ years.

Daga Label

What: Festive & wedding collection for grooms

USP: The collection features designer sherwani, easy-to-wear kurta pajama, and breezy Indo-western separately for small, fun, and in-house ceremonies. Black, blue, orange, and green tones dominate the colour palette of this understated collection.

Price: On request

Availability: At multi-designer stores in Delhi NCR, India

About the company: The Daga Label is a two-year-old brand, set up to revive and combine the Indian fashion values with a hint of modernisation and experimentation, particularly for Indian men. Tailored to cater to the fashion need of millennials, the brand has a sole motive of popularising Indian crafts and swadeshi products.

Desire Design Studio

What: Collection of suits, blazers, sherwani for men

USP: The collection consists of high fashion outfits in minimal budget. The brand is known for custom tailoring, wedding wardrobe and bespoke designing.

Price: Rs 7,000 onwards

Availability: At store in Delhi, India

About the company: Desire Design Studio was founded in 2005. The brand is managed by Bharat Ahuja since 2005 and quickly went on to become northwest Delhis leading menswear brand.

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