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Product Focus

Indian Terrain | Fairtrade

What: Collection of tees for men

USP: The collection meets social and environmental sustainability standards. The variety of unique graphic prints, range of solid and pastel colours coupled with comfort makes the collection a must have.

Price: Rs 899 onwards

Availability: Online at indianterrain.com

About the company: Indian Terrain Fashions Ltd is one of India’s leading men’s & boys wear brand offering a complete range of casual wear and sportswear. The range of men’s apparel includes shirts, trousers, t-shirts, shorts, sweaters, jackets, and denims.

Sukriti & Aakriti | Neo-Phulkari

What: Collection of traditional wear for women

USP: Inspired by Phulkari, which means "flower work", it is a unique style or technique of embroidery particular to Punjab. Phulkari has been revived with this collection in a contemporary way using organic gota and naturally dyed gota.

Price: Rs 20,000 - 2,00,000

Availability: At Ogaan, Ensemble, Aza , Aashni and co, Dhoom Dhaam Company and online at sukritiandaakriti.com

About the company: Diverse in design and eclectic in taste, Sukriti & Aakriti, the label is an endeavour undertaken by creative heads, Sukriti Grover and Aakriti Grover. The label from the start has adopted sustainability and eco-consciousness in their collections.

Ridhi Mehra | Reflections

What: Collection of traditional Anarkali, modern sarees, lehengas, and jumpsuits

USP: This collection is a powerplay of bright colours and striking patterns and has the craft of mirror work at its core. Every outfit has been threaded to fuse mirror embroidery into a mix of elements like gota, zari, silk, and even prints.

Price: Rs 50,000 – 2,00,000

Availability: At labels flagship stores, multi-brand outlets (Ogaan, AZA, Pernia) and online at ridhimehra.com

About the company: Delhi-based designer Ridhi Mehra is a graduate from NIFT, Delhi and post-graduate in business management from University of Nottingham, UK. Mehra’s eponymous label is a contemporary take on refined Indian dressing. Striking yet free-spirited, her ensembles bring western aesthetics to traditional wear while reinventing silhouettes and constantly pushing the boundaries of affordable luxury.

Vvani by Vani Vats

What: Collection of ethnic wear for women

USP: The collection is handcrafted with beautiful hand embroidery on fabrics like silk, organza and georgette. VVani Vats signature mirror adds glamour to the chic creation of the outfits, making them ideal for day and evening occasions.

Price: Rs 25,000 onwards

Availability: At store in Delhi, India and online at azafashions.com and perniaspopupshop.com

About the company: Vvani by Vani Vats- an Indian ethnic women’s wear label. It is a depiction of the royal and intricate handcrafted embroideries in unconventional designs.

Alberto Torresi | Thee Ordain

What: Collection of footwear for men

USP: The collection comes in the hues of rich brown, beige and blacks, crafted with lattice woven body, fluer, and tassels that add an extra oomph to your look. The enviable styles having refined finish and pattern to spruce up festive season.

Price: Rs 5,995

Availability: At POS across India and online at albertotorresi.com

About the company: Alberto Torresi is India’s leading iconic footwear brand. Synonym to style and comfort, the brand renders uniquely crafted shoe range in the finest leather with shock cushioning and sturdy gripping soles.

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