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Product Focus

Augustha | In The Streets

What: Spring 2020 collection of women’s footwear

USP: The collection redefines timeless elegance through luxurious, sophisticated, and unexpectedly playful footwear.

Price: €475 onwards

Availability: Online at augustha.pt

About the company: Created in 2019 by Mónica Amaral, Augusta was named after the Portuguese city of Braga, formerly called Bracara Augusta. It is a modern online retail platform for customers to get luxury footwear.

Grado

What: Festive and winter collection of men’s fabric

USP: Featuring sophisticated designs and a rich colour palette, the fabrics in this collection are perfect to be tailored into Indian ensembles such as the bandhgala, bundi, nehru jacket, sherwani, kurta-pyjama, as well as westerns such as suits, tuxedos, waistcoats, trousers, shirts, overcoats etc.

Price: Rs 400 per metre

Available: At all premium and leading retail stores

About the company: The brand Grado is a synergistic coming together of legacy brands Grasim (erstwhile Gwalior) and OCM, with an intent to offer the entire product basket to the consumers - ranging from synthetics to cottons to worsted, under the same brand umbrella. Grado caters to maximum product segments and across a range of price; so, there is comfort and style for everyone.

Adidas x Ivy Park

What: Collection of performance wear for women

USP: Aptly called Drip 2, the collection includes apparel, featuring several pieces with inclusive sizing and gender-neutral performance gear, footwear, accessories. The collection is rendered in a vivid colour palette of real coral, mesa, yellow tint, dark green and green tint, styles.

Price: Rs 1,999 onwards

Availability: Online at shop.adidas.co.in

About the company: Adidas was founded in 1924 by Adolf Dassler. Company specialises in the design and manufacturing of footwear, sportswear, sports equipment.

Crocs x Nicole McLaughlin

What: Collection of footwear for men and women

USP: Nicole Mclaughlin has transformed ordinary objects into fashion pieces with the intent of changing the perception around waste and sustainable design. The collection is rooted in cozy functionality and brings comfort to any post-rock climbing or outdoor adventure.

Price: Rs 5,995

Availability: VegNonVeg and Superkicks online and offline stores

About the company: Crocs is a world leader in innovative casual footwear for women, men and children, combining comfort and style with a value that consumers know and love. Every pair of shoes within Crocs’ collection contains Croslite material, a proprietary, moulded footwear technology, delivering extraordinary comfort with each step.

Turmswear | Intelligent Apparel

What: Collection of apparels for men

USP: Turmswear offers intelligent apparel with special properties like stain repellent, odour resistant, cooling and wicking by applying its proprietary nanotechnology during the production process.

Price: Rs 1,800 onwards

Availability: Online at turmswear.com

About the company: Founded in December 2016, Turmswear offers clothes that are high on comfort and low on maintenance. The main focus of the brand is to design clothes that make consumer’s lives easy and to close the gap between everyday wear and wearable technology.

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