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Product Focus

Uniqlo x Mame Kurogouchi

What: Collection of innerwear and lifewear for women

USP: Uniqlo’s ’21 SS line up in collaboration with the Japanese designer, Maiko Kurogouchi focuses on innerwear in signature curvaceous styling that employ such Uniqlo advances as AIRism and 3D knit. All items feature delicate and luxurious details as thin straps and golden adjusters. While keeping with the commitment to comfort, the lifewear collection includes apparels that work equally well at home and on outings.

Price: Rs 490 - 2,490 (innerwear); Rs 2,490 (pants); Rs 1,990 (skirts); and Rs 2,490 - 3,990 (dresses)

Availability: At Uniqlo stores in New Delhi and online on uniqlo.com

About Mame Kurogouchi: Maiko Kurogouchi is the designer of Mame Kurogouchi, a womenswear brand gaining worldwide recognition for exquisite collections featuring artistry and ingeniously constructed details. Finding inspiration in the small, everyday moments of life, Kurogouchi designs clothes that enhance the natural curves of a woman’s body, adding elegance and freedom of movement and expression to the modern woman’s wardrobe.

About Uniqlo: Uniqlo is a brand of Fast Retailing Co Ltd, a leading Japanese retail holding company. Uniqlo is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, Helmut Lang, PLST (Plus T), Comptoir des Cotonniers, Princesse tam.tam and J Brand.

Taneira | Essentials

What: Collection of saris

USP: This collection adds a dash of glamour, bringing a break to the monotony of daily routine. The saris incorporate light and natural fabrics, complimented by the array of colours ranging between hues of greens, blues, pinks, and yellows, among others. The use of elegant fabrics such as silk cotton, tussar, georgette, crepe, and cotton, makes these comfortable and equally chic.

Price: Rs 999 onwards

Availability: At Taneira stores and online on taneira.com

About the company: Taneira – the youngest brand from Titan Company Limited, offers close to 3000 unique pieces across saris and lehengas made only from pure and natural fabrics from over 65 regions in India, celebrating the diverse textiles and craftsmanship. Launched in 2017, Taneira is now 14 stores strong across Delhi, Hyderabad, Bangalore, Mumbai, Chennai and Pune.

Bhumika Sharma | Gota Sitara

What: Festive collection for women

USP: Gota signifies celebration and sitara or sequins signify the starry night, together they garner strong feelings of hope through the bright lights of the stars shining down over the dark landscape of the night. The collection including saris, kurtas, lehengas, anarkalis, etc and are designed for auspicious festivals to come that brings joy, happiness & excitement. The colour palette ranges from vibrant hues such as fuchsia, rani pink, gold and vermillion to more muted tones in nude, ivory and beige embellished with intricate handcrafted gota work. The fluidity of the silhouettes makes them comfortable and easy to wear with flattering bodices and delicate motifs.

Price: Rs 12,000 - 49,000

Availability: At multi brand stores across India, US, Dubai and UK, and online on bhumikasharma.in

About the company: Bhumika Sharma is a luxury womenswear label that moulds ethnic materials in contemporary styles. The founder of the label Sharma studied fashion marketing from Pearl Academy of Fashion, New Delhi. The label retails in India, US, UK, Dubai, Saudi Arabia, Canada, Indonesia and Thailand and has been received with great gusto.

Adidas x Marimekko

What: Collection of sportswear for women

USP: This limited edition features a line-up of beautiful, bold pieces that seamlessly blend Marimekko’s art of printmaking and functional style with Adidas’ expertise in sports performance. The bold vibrant patterns are interwoven with signature Adidas performance fabrics to spark positivity and playfulness in the day-to-day life. Moreover, to reduce environmental impact, the collection features new materials and methods including Primeblue and Primegreen recycled yarns.

Price: Rs 2,699 (bras); Rs 3,299 (tights); and Rs 2,999 (shorts)

Availability: Online at shop.adidas.co.in

About the company: Adidas was founded in 1924 by Adolf Dassler. The company specialises in the design and manufacturing of footwear, sportswear and sports equipment.

Asics

What: Collection of shoes

USP: Asics’ Gel- Kayano 28 features a newly designed low-profile external heel counter and Duomax technology which combine to set the runner up for an efficient toe-off, without excessive inward roll of the foot. At the toe-off stage of the stride, FF Blast foam provides lightweight cushioning and a responsive rebound, providing a more dynamic feel.

Price: Rs 13,999-14,999

Availability: Online on asics.com

About the company: Asics was founded in 1949, more than 70 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, athletic and SportStyle inspired footwear, apparel, and accessories.

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