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Product Focus

Dollar Missy

What: Collection of tees for women

USP: The range comprises activewear, leisurewear, loungewear. The assortment includes v-neck, round-neck full and half sleeves tees made of cotton fabric for comfort during summer.

Colours: Black, red, pak green, hot falsa, fawn, mustard, steel grey, mango, white, sea blue, fuchsia, romantic rani, light lemon, parrot green, true blue, skin, and bubble gum

Price: Rs 145-165 (solid colour t-shirts), and Rs 163-295 (front printed t-shirts)

Available: Pan India, across all retail stores and online platforms

About Dollar Industries: Dollar Industries Ltd is amongst the top three hosiery brands in India. The company has four manufacturing units in Kolkata, Tiruppur, Delhi and Ludhiana. The company enjoys a 15 per cent market share in the branded hosiery segment in India and has recently started business in African market with Nigeria to enhance export revenue. The company’s existing export markets are in the Gulf, Middle East and Nepal.

PrettySecrets

What: Collection of lingerie for women

USP: The range varies from bright yellows to pretty pinks, different hues of red, green and blue and a lovely array of exciting shades just like Holi colours on this festive season.

Price: Rs 1,299- Rs1,599 (swimwear); Rs 999-Rs 1,599 (nightwear); Rs 499-1,299 (bras); Rs 299-Rs399 (panty)

Available: All PrettySecrets outlets and on prettysecrets.com

About PrettySecrets: Founded by Karan Behal in 2011, PrettySecrets is one of the fastest growing lingerie brands in India. The brand’s portfolio consists of 1,200+ products including lingerie, nightwear, activewear and swimwear. PrettySecrets’ target group is women in 18-35 years group. Presently, PrettySecrets has 15 stores across 7 states of India and the portal is capable of serving 18,000 pin codes across India.

Nike | Mercurial Superfly 360 and Mercurial Vapor 360

What: Collection of sports footwear for men and women

USP: The Mercurial 360 footwear with a 360 construction are comfortable and designed for the fastest players in the game.

Price: Rs 26,995 (Mercurial Superfly 360); and Rs 24,995 ( Mercurial Vapor 360)

Available: Select Nike stores across India and on nike.com

About Nike: Nike, Inc is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. It is the world’s largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment.

Crocs | Drew Barrymore

What: Color-Block collection of footwear for women and children

USP: The assortment is designed in partnership with Drew Barrymore, an ambassador for the brand’s ‘Come As You Are’ campaign. Featuring fresh combinations of white, navy and yellow and custom-designed embellishments, the range links the bold look with design touches that speak to Barrymore’s personality and style.

Price: Rs 3,200 onwards

Available: All Crocs outlets and on shopcrocs.in

About Crocs: Crocs, Inc. is a world leader in innovative casual footwear for women, men and children, combining comfort and style. Every pair of shoes within the collection contains Croslite material, a proprietary, moulded footwear technology, delivering extraordinary comfort with each step.

Nike | Motion Adapt Sports Bra

What: Sports bra for every workout

USP: The sports bra adjusts to the support an athlete needs while being super comfortable for every workout. The interior of the bra features new adaptive material composed of a unique foam and polymer hybrid that stretches at rest to form to the body and locks out when it senses impact. The assemblage has undergone high-velocity biometric testing on elite and everyday runners by designers to confirm its support during real workout scenarios.

Price: Rs 3,995

Available: Nike.com

About Nike: Nike, Inc is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. It is the worlds largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment.

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