Intrika
What: Spring-summer 2017 collection of apparel for women
USP: The assortment brings together articulate European lace with an ethnic twist in bright pastel hues. The range is a mélange of fresh and light summery spirits with eclectic silhouettes enhanced by draped lace gowns, sheer sleeves, halter necks and deep backs. The assemblage also features lace dhotis with mirror work tops and straight pants with boxy tops, ruffled asymmetric necklines, shararas with complimentary lace tops and more. In tune with the season, the collection uses light laces with a touch of zari woven in to add an Indian touch to their garments.
Price: Rs 8,000-80,000
Available: Online on Intrika.com
About Intrika: Intrika is a sophisticated and contemporary take on Indian wear, uniquely crafted through lace designed in Europe. Intrika is about creating an original look through a fusion of not just eastern and western aesthetics, but is also a meeting point of skill sets from the past and a chic and modern India.
Red Sister Blue
What: Summer collection of apparel for women
USP: The assortment works with the khadi in modern silhouette and design for the women of today. Inspired by modern day sensibilities, the range has created a fresh high-street style of clothing from khadi, understanding both the old and the new with an eclectic fusion of style and culture to celebrate summer.
Price: Rs 1,000-3,500
Available: Red Sister Blue’s store in New Delhi and online on redsisterblue.com
About Red Sister Blue: Red Sister Blue is a women’s apparel brand by Nanda Yadav and Michael Grobe where modern and western designs meet traditional khadi weaves and hand crafted fabric.
Solzo
What: Summer 2017 collection of apparel and accessories for men, women and kids
USP: The assortment comprises jeans wear and shirt club for sophisticated or causal motive. The accessories line consists of high end fashion bags and clutches for women along with wallets, finely crafted leather and webbing belts for men to add a unique touch to the attire.
Price: Rs 999 onwards (jeans), Rs 649 onwards (men’s leather belts and webbing belts), Rs 299 onwards (women’s sling bag), Rs 649 (women’s clutches)
Available: All leading e-commerce portals
About Solzo: Solzo Apparels, a venture of The Solzo Group, is a premium lifestyle brand that coalesces utter casualness with warm grace. The company’s key idiom is cutting edge technologies and relentless quality checks by a quality assurance team to achieve immaculate synergy.
Clark | Print Story
What: Spring-summer 17 collection of printed sandals for women
USP: With understated elegance and hand-drawn prints, the assortment guarantees style and comfort with mix of colour and material combinations to match the season. From delicate wheat sheaves to classic leopard prints and feminine florals, the bespoke prints on the assortment have been delicately hand-drawn by the in-house artists using Japanese black ink before being digitally applied to create a textured look.
Price: Rs 3,499-7,499
Available: All Clark’s stores across India
About Clark: C&J Clark Limited, owners of the Clarks brand, the privately held footwear business, was founded in Street, Somerset in the UK by the Clark family in 1825. Still based in Street, the Clarks Group designs, develops and sells a wide range of footwear and accessories for men, women and children. The Clarks brand is renowned worldwide for quality and style with comfort. The Clarks Group has built on its success as the leading shoe company in the UK to become a £1.5 billion global business operating retail, wholesale, franchise and online channels in over 100 markets worldwide.
Lee | Body Optix denim
What: Collection of denims for Indian women
USP: The traditional denim designs of the assortment are combined with ground-breaking vision science that promises to create holistic body shaping specifically for the Indian female body, with an unprecedented 360° total body shaping and fully flattering fit. After extensive scientific tests and consumer research, premium lycra beauty fabrics and authentic design details have been incorporated in this range with exquisite craftsmanship.
Fits: Mid waist and Mid-High waist
Price: Rs 3,599
Available: Pan India
About Lee: Lee is an American brand of denim jeans, first produced in 1889 in Salina, Kansas. The company is owned by VF Corporation, the largest apparel company in the world. The company is an international retailer and manufacturer of casual wear and work wear with more than 400 employees in the US. In Australasia, the brand is owned by Pacific Brands since 2007, after it was acquired from Yakka.