What: Spring-summer 2020 collection of shirts, trousers and footwear for men

USP: Fabrics like cotton, linens and blended tensile are used in the assortment of fuss free shirts. The range has details like hand stitching, epaulettes, patch-ins and double fold sleeves. The entire feel is natural, light and easy, perfect for the summer to come.

Price: Rs 1,599-2,999 (shirt); Rs 799-1,699 (t-shirt); Rs 2,699-3,999 (jeans); Rs 2,699-2,999 (joggers); Rs 2,499-3,599 (trousers) Rs 1,799 (shorts); Rs 2,499-3,499 (footwear)

Availability: At all Mufti stores and online on muftijeans.in

About Mufti: Founded in 1998 as a menswear brand, Mufti focused on providing progressive fashion to its customers. Since its inception, Mufti has evolved as a brand that offered casualwear in the shirt and denim categories; to one that now offers a range of t-shirts, shorts, joggers, outerwear, blazers and some accessories also.

What: Collection of tees, shirts and denims for men

USP: This collection introduces a fresh outlook featuring asymmetrical designs, HD prints, reflective prints and accentuated blurred print styles. The men’s denim range stars reflective elements and pocket detailing.

Price: Rs 2,995 onwards (jeans); Rs 995 onwards (top wear)

Availability: At all Wrangler stores in India

About Wrangler: The heritage of Wrangler goes back 70 years, when the brand was launched in the US. Wrangler was the first five-pocket jeans to be test-fitted and endorsed by real-life cowboys. In India, the brand has evolved to meet the needs of the ‘urban cowboy’ with a range of fashion apparel that is contemporary and fashionable yet rugged.

What: New Eco-friendly and anti-microbial latex mattress

USP: These latex mattresses are 100 per cent natural and are proven to be extremely durable. Natural latex foam conforms with several aesthetic quality standards. It is also much milder and less abrasive odour and latex is the magic fluid.

Price: Rs 37,000 onwards

Availability: Online on shinysleep.com as well as on e-commerce portals Amazon, Paytm and Flipkart

About Shinysleep: One of the pioneer mattress brands in India, Shinysleep was founded in 2017 with an intense passion for creating a perfect mattress for people of every age group. The company offers different sleeping products such as latex mattress, ortho plus mattress, ortho plus memory foam mattress, orthopedic memory foam mattress, pocket spring mattress and dual comfort. Additionally, it offers various types of pillows and mattress protectors.

What: Flip flops for men and women

USP: A pair to suit every style, the flip flop range is available in pastel shades to darker tones, and from colour pop to neutrals. The Havaianas Top range comes with broad straps and wider foot bed for men, while the Havaianas Slim range is designed with thin straps and a slimmer footbed that is specially designed for women. The range is waterproof, slip resistant and comes with a brilliant colour palette.

Price: Havaianas Slim- Rs 999, Havaianas Top- Rs 849

Availability: Havaianas stores in India and online on havaianas.in

About Havaianas: The iconic flip-flop brand, was launched in Brazil in 1962, inspired by the traditional Japanese sandals Zori. This luxury flip flop brand has successfully established its global presence across markets like Italy, UK, France, Australia and Brazil. Havaianas has recently entered the Indian market through a joint venture partnership with Alpargatas SA and Shoezone Lifestyle LLP. The brand has its presence in Mumbai, Bangalore, Goa, Chennai, Pune, and Cochin among other cities and plans to invest $20 million in the next 5 years to expand its presence in the country. It offers a diverse and stylish portfolio of more than 120 styles and 350 colours that suit any age, gender and occasion and combine style with comfort.

What: Collection of Dresss for women

USP: The collection is the fusion of modernism with traditional attire in various categories and vibrant colours.

Price: Rs 599 - 2,999

Availability: At all EBOs, MBOs and online at Rangriti.com, Amazon, Myntra & Ajio

About Rangriti: Rangriti is a range of women’s Indian wear. A unique fusion of Rang-colour and Riti – fashion, Rangriti brings out a line that is a fine blend of feminine cuts and beautiful shades in sync with the latest fashion trends.