What: Winter apparel collection for men

USP: This collection comes with a unique warm-in technology. A special nano-tech soft coating offers better insulation, prevents body heat from going outside and keeps wearers warm and comfortable without the need for multiple layers or extra weight.

Price: Rs 2,499 (sweatshirts); Rs 3,499 (jacket)

Availability: Online at turmswear.com

About the company: Founded in December 2016, Turms is an intelligent apparel brand that brings together everyday clothing with wearable fabric nano-technology to meet the fashion and functional needs of young consumers.

What: Festive collection for men

USP: A minimal festive wear line, apt for intimate occasions, just in time for the upcoming wedding season. Kunals festive collection is a delight for those experimental grooms who love to try unusual colours, silhouettes and styles.

Price: Rs 20,000 onwards

Availability: Online at azafashions.com

About the company: Kunal Anil Tanna is a homegrown brand that takes pride in their Made In India label and epitomises the charm of Indo-fusion aesthetics, apt for festive seasons.

What: Collection of tops and jeans for women

USP: The collection includes different styles like puff sleeves, floral prints, comfortable fit denim. The variety in the colour palette is reflected in two parts; one featuring the natural tones, while the other flaunts the vibrant artificial hues.

Price: Rs 2,190 onwards (top); Rs 1,721 onwards (jeans)

Availability: Online at isufashion.com

About the company: Founded by Rashi Menda, IS.U (Pronounced as "Is You") is a fashion apparel label. The brand’s spirit is centred around girl bosses who are always on the go and want to look effortlessly stylish.

What: Collection of lingerie

USP: The lacey lingerie is designed with a soft, skin-soothing fabric and adjustable straps to provide seamless comfort with the right lift. The lingerie comes with transparent side panels that look sassy.

Colours: Black and wine red

Price: Rs 1349

Availability: At azzaria.co.in

About the company: Azzarias vision is to provide the best quality of lingerie for women as a symbol of empowerment and to allow women to utilise the best quality of undergarments for themselves, promoting a healthy image of self-care and self-awareness, which are important components of a woman’s life.

What: Collection of traditional wear

USP: Available in unique prints and embroideries in various shades, the collection of indutvas or ethnic wears has an array of suits with exclusive designs, subtle colours and soft, lightweight organza fabric.

Price: Rs 1999 onwards

Availability: At affordly.co.in

About the company: Affordly India is one source for all things affordable. Founded by 3 Comp Labs India Private Limited, Affordly India has come a long way from its humble beginnings as an idea in its founders minds, an idea to help the masses. Today, Affordly offers one of Indias largest product collections in all ranges.