What: Collection of work bags

USP: The collection is a range of sleek, international looking yet functional bags for today’s young working professional. In 7 different styles and unisexual in approach, the bags are apt for work as well as travel, with multiple compartments to keep essentials in place.

Price: Rs 3,895 - 10,995

Availability: At Hidesign stores and online at hidesign.com

About the company: Founded in 1978 by Dilip Kapur, Hidesign is a lifestyle group, which re-defined the vision of luxury in India through an ethos of high quality, ecological values and personalised service. Hidesign has established its name, through its iconic leather brand, based on a strong heritage of craftsmanship and innovation.

What: Collection of apparel and footwear

USP: Pharrell Williams Triple Black Collection is a suite of monochromatic takes on standout footwear and apparel models from across the brand’s performance and lifestyle repertoires. Crafted through the lens of highlighting design through form and function, the collection pays homage to the longstanding Adidas and Pharrell Williams partnership while reimagining a new and bold future.

Price: Rs 5,999 onwards

Availability: Adidas Original stores and online at shop.adidas.co.in

About the company: Adidas Originals is a line of casual sports clothing, the heritage line of German sportswear brand Adidas specialising in shoes, shirts, coats, bags, sunglasses and other accessories.

About Pharrell Williams: Pharrell Williams is an American singer, rapper, songwriter, record producer, fashion designer and entrepreneur.

What: Winter collection 2020 for men and women

USP: The collection has a refreshing look, playing with layers, cuts, styles, and knits. The stunning ensemble features, knitted sweaters, sweatshirts, hoodies, jackets, sweatshirt dresses, joggers, and socks. Winter Wardrobe includes popular themes like Marvel, DC, Friends, Harry Potter, Looney Tunes, Star Wars, and more.

Price: Rs 549 onwards

Availability: Online at thesouledstore.com

About the company: Started in 2013, The Souled Store has organically grown to become India’s largest online brand for official licensed merchandise, working with big budget movies, popular cartoons, TV Shows, WWE, and IPL teams amongst others.

What: Clothing for whole family

USP: In this holiday collection, Ralph Lauren offers classic polo shirts and luxurious cable-knit cashmere sweaters. The interactive polo pony scan technology by the brand allows users to scan its logo wherever it appears and in any medium like printed materials, shopping bags, digital executions, advertisements. This innovative technology and AR experience helps the user discover the diverse collection of Ralph Lauren all the way through point of purchase.

Price: Rs 50,000 - 2,00,000

Availability: Ralph Lauren’s flagship store (New Delhi), Polo Ralph Lauren store (New Delhi), The Collective store across India, and online at thecollective.in

About the company: Ralph Lauren Corporation is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, footwear & accessories, home, fragrances, and hospitality.

What: Collection of womenswear

USP: Named after a peak in Pauri Garhwal "Deeba", Deebaco’s clothing is designed for an everyday experience of comfort in premium quality. The designs come with practicality, modern-chic styles with remarkable attention to details. As a zero-waste brand, it recognises the need to make the fashion industry more eco-friendly.

Price: Rs 650 (red sleeveless dress); Rs 3,500 (white front embroidered ruffle dress); Rs 2,699 (maroon lace detail dress)

Availability: Online at deebaco.com, Amazon, Flipkart and Ajio

About the company: Sarita Rawat Singh founded Deebaco, a zero waste premium womans fashion brand, in 2019 to meet the needs of the regular working woman.