What: Collection for kids

USP: Suited to kids between the ages of 0-6, Rabitats baby range includes swaddles, bottles, baby loungers, organic bedding, quilts, towels while preschoolers can be indulged with the coolest school tools including bags, sippers, insulated food jars and more.

Price: Rs 349 - 2,799

Available: At Mothercare, Hamleys and other smaller children’s stores and also online at rabitat.com, Amazon, Myntra, Nykaa and Flipkart

About the company: Brothers Sumit and Siddharth Suneja are the founders of Merlin First & Co which is parent company of Rabitat which is a homegrown parenting brand that aims to enhance each parent’s life with its innovative and safe solutions.

What: Womenswear collection

USP: The collection showcases sustainability in a spectrum of spectacular shades, embroideries and enduring silhouettes! Popular trendsetters and Bollywood celebrities put their own unique spin on the labels ensembles by styling them with panache.

Price: Rs 30,000 onwards

Availability: Online at sukritiandaakriti.com

About the company: Diverse in design and eclectic in taste, Sukriti & Aakriti, the label is an endeavour undertaken by creative heads, Sukriti Grover and Aakriti Grover. The label from the start has adopted sustainability and eco-consciousness in their collections.

What: Collection of loungewear

USP: Hurray Hindustan is a confluence of comfort and dress up – it celebrates our Indian roots by merging it with contemporary styling and design. The collection is a representation of prints depicting India’s royalty, wildlife through the lens of a stamp collection, and love for celebration with bold beaded tassels in playful silhouettes of crossover co-ord sets, kimono style tops with ruffled shorts, tiered & maxi dresses and an asymmetrical jumpsuit in addition to classic sleepwear styles.

Price: Rs 450 onwards

Availability: Online at dandeliondreams.co

About the company: Samyukta Nair is the founder of Dandelion, a bespoke sleepwear label. Designer Param Sahib is known for expressing his creativity through his vibrant colours and bold prints.

What: Collection of dress materials for women

USP: The collection offers a wide range of dress materials that can be worn in office or any casual occasion. The floral pure cotton dress materials come in a variety of colours like black, pink, navy etc and can be customised and stitched according to one’s preference.

Price: Rs 1,299

Availability: Online at affordly.co.in

About the company: Founded by 3 Comp Labs India Private Limited, Affordly India is a one-stop shop for all things affordable. It offers Indias largest product collections in all ranges.

What: Womenswear collection

USP: Asra’s new season collection is classy and comfortable and suits the sensibilities of a modern woman. The offering incorporates a fine balance between Indian aesthetics and western touch.

Price: On request

Availability: Online at instagram.com/worldofasra

About the company: Asra Syed, leading fashion designer, is the founder of Label Asra. Since its opening in 2018, Label Asra specialises in exclusive and premium womens couture clothing.