Amazon Fashion
What: Collection of Spring Summer season styles
USP: The Spring Summer ’21 collection on Amazon Fashion is all about the best of casual wear, athleisure, loungewear, ethnicwear and stand-out styles in accessories. The colour of Spring-Summer ’21 is ultimate grey and illuminating yellow as these capture the spirit of the times.
Price: Rs 249 onwards
Availability: Online at amazon.in
About the company: The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com. It seeks to build the most customer-centric online destination for customers and provide sellers with a world-class e-commerce marketplace.
Moda Biella | Summer 2021
What: Collection of fabrics for men
USP: Moda Biella has curated the Summer 2021 collection keeping in mind the celebrated and auspicious wedding season, with fabrics that are lighter, more breathable and more versatile in nature.
Price: Rs 1,500 per metre onwards
Availability: At all OTC retail stores and large leading MBOs
About the company: Moda Biella has been a revered brand in Italy for many years. Moda Biella’s fabrics are meticulously woven using natural fibers, featuring merino fabrics and luxury worsteds in exotic wool blends, with finer micron, finer quality, better handle and drape. The brand’s wool comes from the Merino sheep in Australia, New Zealand or Tasmania.
Ridhi Mehra | Reflections 2.0
What: Collection of Indian traditional wear for women
USP: Reflections is about changing the focus from modifying to modernising. The collection is a powerplay of bright colours and striking patterns. Drawing inspiration from Kutch and its royal heritage, the artsy mirror work has been blended along with bohemian embellishments and a riot of colours with the brand’s contemporary silhouettes.
Price: Rs 49,900-2,68,000
Availability: Online at ridhimehra.com
About the company: Delhi-based designer Ridhi Mehra found her womens wear label in 2012. The label focuses on producing an array of delectable couture pieces meticulously handcrafted in indigenous detailing.
Terrys | Orla Kiely Collection
USP: The exclusive collection has been launched in collaboration with designer Orla Kiely and incorporates some of Kiely’s most iconic prints in brand new colourways, which are exclusive to Terrys.
Price: Prices starting at £25.99.
Availability: Online at terrysfabrics.co.uk
About the company: Established nearly 50 years ago, Terrys Fabrics is a family business providing the highest quality fabrics, curtains and blinds as well as beautiful home furnishings such as bedding, and accessories at the most competitive prices.
Mellow Drama | Wild at Heart
What: Collection for women
USP: The collection is tailored for a woman of conviction who has a wild streak, who loves giving stylish twists to her outfits and takes on different roles simultaneously perfecting each of them. The collection is based on the concept of slow fashion, focusing on the finer aspects of the garments to make the pieces that one can wear for many years to come.
Price: Rs 4,600 - 16,000
Availability: Online at mellowdrama.co.in
About the company: Launched in August 2016 by Aaina Mahajan, Mellow Drama is a one-stop solution for pret wear. The brand believes in using pure fabrics with easy fits and contemporary cuts highlighted by fine embroideries and quirky embellishments.