What: SS-17 collection for men

USP: The range encapsulates striking checks and stripes, vibrant shades and warm hues, animal and floral prints to typify the summer season. To make summers comfortable and contrasting, the range comprises breathable fabrics of blazers like cotton silk, linen silk, cotton scarves, animal themed cufflinks and ties, leather shoes.

Price: On request

Available: Sunil Mehra stores in New Delhi and Gurgaon

About Sunil Mehra: After starting his career in 1990, designer Sunil Mehra has gained unprecedented reputation for creating men’s garments. He is the only Indian menswear fashion designer who introduced a unique luxury clothing range inspired by the touch of spiritualism. His designer sensibilities vary between styles inspired by Krishna and donning functionality.

What: Spring summer 2017 collection for men, women and tweens

USP: The fabric used, the style and silhouettes of this assortment are all geared up for an ultimate summer comfort and cool—be it at work, party or outdoors. It offers a varied range to suit all tastes and preferences, whether it is fashion-conscious brigade, a stylish professional or a trendy teenager.

Mens’ collection offers well-cut line waist coats, shirts and t-shirts in an eclectic mix of prints and patterns that can be teamed up with Monte Carlo’s denims, bermundas, trousers or chinos – ideal for any occasion. For women, the assortment features tops, tunics, shrugs, shirts, t-shirts, shorts, denims and summer dresses with wide range of designs and colours.

The tweens assemblage offers range of shorts, t-shirts, bermuda sets, dresses, tops and dungarees for both boys and girls of age 6-16 yrs. The range has been made of breathable material to keep them cool and at ease at the playgrounds, summer camps and more.

Price: Rs 995 onwards (for men), Rs 895 onwards (for female), Rs 795 onwards (for tweens)

Available: All Monte Carlo’s store and online on montecarlo.in, Jabong, Myntra, Snapdeal, Amazon

About Monte Carlo: Established since 1984, Monte Carlo Fashions, Limited is selling its apparel products from men, women and kids under the brand name of Monte Carlo. It is one of the few fashion apparel brands that are listed at Bombay Stock Exchange and National Stock Exchange. Currently, Monte Carlo is available through more than 240 EBOs and around 2000 MBOs in India and abroad. The company has also marked its presence in Nepal and Bangladesh with its exclusive outlets.

What: SS 17 collection for women

USP: The range celebrates femininity with floral prints throughout the collection ranging from dresses, shirts, jackets, trousers, skirts to swimwear, lingerie, jewellery and shoes.

Price: Rs 1,299 onwards

Available: All Marks & Spencer stores

About Marks & Spencer: Marks & Spencer is a major British multinational retailer, specialised in the selling of clothing, home products and luxury food products. Established since 1884, M&S sells high quality product to 32 million customers through 1,382 stores worldwide across UK, Europe, Asia and Middle East.

What: Apparel for men, women and kids

USP: Crafted with tropical prints, floral designs, fringes, beaded embroidery and tribal tassels with lots of colour, the womenswear collection reminds of beach holidays on sun soaked islands or exotic African safaris.

Indianwear assortment comprises traditional Indian block prints inspired by Jaipur’s blue pottery with a colour palette of blue and white with a dash of lime to Ajrakh print. Menswear range is an urban collection inspired from various walks of life with denim fabric, washed out jerseys and jacquard patterns.

Kidswear assortment comprises florals and denims for girls and animal inspired geometrical tropical motifs for the boys. For girls, styles in the collection range from cold shoulder tops and Aztec printed skirts over sequined tops. While boys collection feature ombre dyed tees, printed polos, structured knits and dark tees.

Price: Rs 599 onwards

Available: All Max Fashion stores and online on maxfashion.com

About Max Fashion: Max, a fashion brand of Landmark Group, has pioneered the concept of ‘Latest fashion at great prices’ in the country by offering customers a one stop shop for clothing, accessories and footwear needs for the entire family with international fashion and quality. Globally, Max has over 350 stores across 16 countries and in India, Max has more than 160 stores across 60 cities. The brand plans to have 200 stores in India by the end of 2017.

What: Anti UV shirts for men

USP: Made of light cotton, the assortment has undergone a treatment with HeiQ Sun Block technology that reflects the anti UV rays, harmful to human body when in contact. The collection has 35 UPF rating that blocks 99 per cent of all harmful UV radiation and is available with a smart button-down collar, long sleeves, a chest patch pocket and a curved hem. The range comprises both formal and sport shirts and t-shirts designed in summer prints and colours.

Price: Rs 2, 399

Available: All Arrow stores

About Arrow: Born in 1851, Arrow is a blue blooded American brand – bold, timeless and elegant. For more than 160 years this symbol of quality and trust has ruled the hearts and minds of audiences. It has innovated every important style: introduced the detachable collar, launched the adjustable waist bands in trousers and brought the wrinkle-free, stain-free concepts to clothing. Today, Arrow has a range that suits the corporate corner office decision-maker as well the young professionals.