What: Causal menswear including t-shirts, shirts, jeans, trousers, sweatshirts, shorts and jackets

USP: Directed at the fashion forward man, the collection is crafted with high quality fabrics, and has a crisp and clean finish where details have strong casualwear references and technical design details. The colour palette consists of minimalist, neutral shades combined with bold contrasts.

Price range: Rs 300-3,000

Available: Flipkart, Amazon, TataCliq, Jabong, Snapdeal, Paytm, Limeroad, Vilara,Mr Voonik

About Naagal Garments: In the year 1997, Naagal Garments Industriez Pvt Ltd launched its first brand ‘Fox’. It is the success of Fox in Southern and Central India that led to the birth of ‘Klub Fox’ for its pan India consumers. The passionate belief of its founder Rajendrra Agrrawal to blend fashion with business has made Klub Fox a highly appreciated brand for trendy clothing in men’s category. Known for its exceptional approach to casual menswear, YOO offers comprehensive options in trendy casual wear—clothing pieces that are patterned to desired style and tailored to perfection.

What: Menswear including t-shirts, shirts, jeans, trousers, sweatshirts and shorts

USP: Attention to detail and eclectic styles are the backbone of Blue Buddha. Addressing the needs of the modern sophisticated, the brand has its roots in classic styles and the collections are built on iconic pieces. The styles are put into modern and seasonal contexts – e.g. t-shirts, shirts or trousers in new fabrics, new colours or with added details, based on current trends. With emphasis on quality and detail, these are essentials in a man’s wardrobe.

Price range: Rs 500-3,000

Available: Amazon, Flipkart, TataCliq, Jabong, Snapdeal, Paytm, Limeroad, Vilara, Mr Voonik

About Zedex Clothing: Zedex Clothing is a 25-year-old conglomerate involved in end-to-end processes in the garment industry. In 2008, the company launched Blue Buddha brand with 12 stores in major cities across Gujarat. Within a few years it has extended its presence to all over India.

About Blue Buddha: At Blue Buddha, quality meets affordability,style meets sustainability and design meets fashion sense of the valued customers. It claims best-in-class fabrics, seamless craftsmanship and awe-inspiring designs.

What: Apparel, footwear and equipment including running and training gear

USP: Signature Under Armour products that are available through the Amazon Fashion platform include premium apparel technology, such as Threadborne and Charged Cotton, designed to keep athletes cooler, dryer and lighter throughout the course of a game, practice or workout. Premium footwear innovations include UA SpeedForm for precision fit, Charged Cushioning for responsiveness, durability, optimal cushioning and energy return, and Micro G for increased protection and stabilisation.

Price range: Rs 1,299-3,999 (apparel), Rs 4,499-12,999 (footwear), Rs 499-4,999 (accessories)

Available: Amazon.in

About Amazon.in: Operated by Amazon Seller Services Private Ltd, the Amazon.in marketplace is an affiliate of Amazon.com, Inc. Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy, and provide sellers with a world-class e-commerce platform.

About Under Armour: As the originator of performance footwear, apparel and equipment, Under Armour revolutionised how athletes across the world dress. Designed to help athletes perform better, the brand’s innovative products are sold worldwide to athletes at all levels.

What: Apparel, shoes and accessories from various brands with metal shine (Metallics)

USP: Metallics strike a shining cord with spring/summer 2017. The 80s trend makes a celebrated comeback in the form of slinky party essentials alongside a foray into the casual wear territory. Think beyond just party dresses; tops, pleated skirts and accessories in metallic hues. A perfect desk-to-disco solution for the new season.

Price range: Rs 950 onwards (apparel), Rs 499 onwards (footwear), Rs 999 onwards (accessories)

Available: Jabong.com

About Jabong: Jabong is a major fashion multi-brand e-store that offers a wide selection of over 350,000 products across footwear, apparel, jewellery and accessories categories. With more than 1,500 international high-street brands, sports labels, Indian ethnic and designer labels from over a thousand sellers, Jabong brings to its customers the latest trends from across the globe.

What: Collection of apparel for men

USP: The assortment takes inspiration from the concept of displacement, a technique that distorts geometry and sculpts it into various shapes. The complete process is evinced through artistic prints and placement techniques with fabrics like blended jute, cotton and silk for comfort and smart cuts for dynamic silhouettes. The range comprises colour spectrum that varies from understated monochromes, azure, smoky blues to pop shades of mustard and burgundy that is displayed with ingenious designs on signature pieces like bandhgalas, bandis, suits, blazers, kurtas and shirts.

Price: Rs 12,000-50,000

Available: SS Homme stores in Mumbai, Pune and on social networking sites

About SS Homme: SS Homme is a luxury concept studio offering bespoke and ready to wear options along with innovative accessories exclusively for men. Formal wear is customised to suit each clients preference and personality with emphasis given on crisp design, fabric and fine tailoring. Crafted from the finest suiting fabrics such as Italian, English worsted wool, pure blends of cashmere, silk and mohair, each garment is finished with corozo or horn buttons and quirky bemberg lining.