What: Apparel for men

USP: The assortment comprises apparel ranging from untuck shirts to knit pants, core classics to stylish contemporary pieces. The core collection of the Brand, Khakis and plaids, are available in a completely new and refined form of Printed Khakis and Flannels in unique textures of herringbones and twills. The key highlights of the assemblage also include 5 pocket trousers, constructed line of shirts and various range of jackets.

Price: Rs 799 onwards

Available: All stores of Indian Terrain and online on Indianterrain.com

About Indian Terrain: Indian Terrain Fashions Ltd. was founded by Venky Rajgopal in 2000 with the aim of providing premium workwear and smart-casual clothing to Indian men. The range of garments offered includes shirts, trousers, t-shirts, shorts, sweaters, jackets, and denims. With a turnover of over Rs 500 crore, Indian Terrain today retails across the country through 800+ multi brand outlets, 150+ large format stores such as Lifestyle, Shoppers Stop, and Central, 100+ exclusive brand outlets and key e-commerce platforms as well.

What: Autumn Winter 2017 – Sakhi collection of apparel for women

USP: The range captures the old world charm of an ancient regal era while encapsulating subtle hints of sensuality and modernism, designed for a modern new-age woman with a distinct eye for detail and quality. The assortment unfolds intricacies of the Indian heritage, and showcases a contemporary cut construct imbued with traditional embroidery with jewel colour palette. The assemblage comprises heavily embroidered lehengas and anarkalis in bright and solid shades.

Price: Rs 20,000 onwards

Available: Aditi Somani stores in New Delhi and Mumbai

About Aditi Somani: Designer Aditi Somani offers luxury fusion wear with international appeal and Indian grace. It is poised to be a luxury couture brand that blends traditional motifs with modern styles, crafted with the time-tested skills of experienced Indian artisans. The Prêt line consists of trendy and ready-to-wear clothes giving Indian fashion a whole new dimension.

What: Festive collection of baby girls’ leggings, accessories and footwear

USP: Inspired by Ganpati festivities, the collection is quintessentially ethnic and tastefully blingy. While gota lends an evergreen festive aura to these pieces, use of colourful floral beads and handmade laces lends a classy look and feel to the designs. For the first time, this year’s collection also includes a range of ‘kamarbands’ for little divas, to help add an extra element of traditional glamour to their lehengas and lehenga saris.

Mojris, sandals, fusion wear shoes and tasteful bling, the edition of footwear is inspired by the riot of colours that one experiences during Ganpati festivities.

Price: Rs 499-999

Available: Leading e-commerce portals including Amazon, Hopscotch and Firstcry

About D’chica: D’Chica is an internationally inspired and stylish accessory, apparel and footwear brand for girls. Established, in June 2014, by two sister-in laws, Vani Chugh and Richa Kapila, D’Chica aims to bring international fashion trends, edgy, chic and comfortable designs for young girls in India. Besides having a strong presence in leading Indian metros, D’Chica also has presence multiple tier 2 and tier 3 towns such as Indore, Vishakhapatnam, Patna and Shillong amongst others.

What: Festive 2017 collection of womenswear

USP: The assortment brings back the traditional designs with contemporary touch, unravelling the mystery of ‘Who’s That Girl?’ campaign. The range celebrates Indian festivals with a personal touch that upholds an aesthetic message weaving multiple cultures and genres in a common string. The collection is crafted out of rich fabrics such as glorious chanderis, soft cottons, modals, velvets, brocades, silks and royal benarasis. The range balances between warm and cold hues with strong use of berry tones, bright pink and emerald green having intricate embroidery and distinctive patterns.

Price: Rs 1,599 onwards

Available: All Biba stores across India and online on Myntra, Jabong, Amazon

About Biba: Biba, in Punjabi means a young, pretty girl or an endearment, normally used for young girls. The business was started by Meena Bindra in 1988. She was joined by her son Siddharth Bindra, MD of the company, in 1997. In 1999, Biba pioneered the shop-in-shop concept and retailed successfully through Shoppers Stop.

What: Collection of apparel for women

USP: With Independence Day around, the assortment comprises ethnic outfits in tri-colours to flaunt the patriotic spirit.

Price: Rs 399 onwards

Available: All stores of Aurelia, and online on Aurelia.com

About Aurelia: Launched in 2007, Aurelia caters to the middle class Indian women, who seek a branded experience.