What: SS’18 collection of apparel for women

USP: The assortment ranges from floral print dress to plaid shirts or tees. The assemblage also comprises graphic tees, jumpers, chinos with printed jackets and accessories to dress up for the music festival.

Price: Rs 1,349 – 5,999

Available: All Max Fashion outlets and on Indianterrain.com

About Max Fashion: The brand belonging to the Landmark Group has pioneered the concept of ‘Latest fashion at great prices’, thereby offering the discerning shopper a vast choice with international fashion and quality. It offers apparel, footwear and accessories that are of the latest fashion trends.

What: Basant Panchami collection of apparel for women

USP: The assortment comprises SKD (Salwar Kameez Dupatta), ethnic mix n match kurtas, palazzos, leggings, skirts, shararas, unstitched pieces and Biba Girls kids collection. Keeping with the festive spirit, the assemblage includes subdued embroidery, chikankari and gota pati work along with traditional weaves.

Price: Rs 1,499 onwards

Available: All Biba outlets across India

About Biba: Biba, a synonym for pretty women in Punjabi, was started by Meena Bindra in Bombay in 1988. Popular demand led the company to introduce Biba Girls, a dedicated range for kids between 2 to 12 years. With an aim to tap the burgeoning premium indutva or ethnic and bridal wear segments, Biba joined hands with designers Manish Arora, Anju Modi and Rohit Bal. Biba products are available through 234 stores in 103 cities, apart from presence in retail chains like Shoppers Stop, Lifestyle, Pantaloons and Central.

What: Wedding wear collection for women

USP: The assortment offers theme-based attires for all events and customs of modern Indian weddings; from pre-wedding cocktail parties to functions like Haldi and Sangeet. The range includes yellow dress in the combination of cotton and mulmul fabrics with gotta work, Indo-western crop-top and lehenga with block printed dupatta for the Mehendi night. The assemblage also includes flowy block printed lehenga and dupatta for the sangeet party and a Benaresi lehenga with a nice collared shirt for the post-wedding party.

Price: Price on request

Availability: Online on Myntra, Jabong

About AKS: AKS is the leading name in the world of thematic women’s couture. Its range of wedding collection is conceived and created by designer Nidhi Yadav, a disciple of a well-known fashionistas in Italy.

What: Handcrafted collection of rugs

USP: The collection fuses timeless traditional techniques with a bold, contemporary and chic colour palette and edgy artistry. It touches upon India’s fascinating elements like the borders of vintage saris from Kanchipuram, block prints from Sanganer and the timeless tie and dye bandhani from Kutch. The modern, low yet distinctive designs are influenced by the geometry of double ikat telia rumals, the art of calligraphy and the ornate lettering techniques. Other vintage elements like old handwritten letters, faded ink and calligraphic strokes have also been used in this range.

The beauty of the assortment lies in the technical virtuosity of hand-knotted rugs, where millions of threads are individually knotted together with a knot density of about 200 knots per square inch, using different yarns including finest silk to create a complex surface of matt and sheen. The assemblage is aimed at bringing the loom to the modern Indian context.

Price: On request

Available: Carpet Cellar store in New Delhi, Jagdish Store and Taj Khazana stores across India

About Obeetee: It is one of the largest handmade rug makers in India and one of the oldest handwoven rug companies in the world. Obeetee’s outstanding quality and reputation have earned the interest of many famous and notable people.

What: Collection of ultra luxurious bath linens

USP: Constructed with 100 per cent virgin cotton with ‘Perfect Zero Twist Technology’ introduced first time in India, the collection is soft as bunny and offers luxurious comfortable towel for a perfect and healthy bath. It comprises medium and large sized bath towels, bath robes, face towels and hand towels.

Available in exotic shades, the range is ultra absorbent, eco-friendly, anti-allergic and anti-bacterial. It is light in weight and soft texture results in an utmost natural feeling.

Price: On request

Available: At By Adab store in New Delhi and on byadab.com

About By Adab: The brand is a renowned name in India in the field of home furnishings. It is known for its ethical way of doing business. The brand stands against harming birds for their feathers and has introduced a novel approach of creating artificial feathers which are medically approved for use.