Product Focus

Affordly | Amaara

Affordly | Amaara

What: Collection of dress materials for women

USP: The collection offers a wide range of dress materials that can be worn in office or any casual occasion. The floral pure cotton dress materials come in a variety of colours like black, pink, navy etc and can be customised and stitched according to one’s preference.

Price: Rs 1,299

Availability: Online at affordly.co.in

About the company: Founded by 3 Comp Labs India Private Limited, Affordly India is a one-stop shop for all things affordable. It offers Indias largest product collections in all ranges.

Asics

Asics

What: Collection of shoes

USP: Asics’ Gel- Kayano 28 features a newly designed low-profile external heel counter and Duomax technology which combine to set the runner up for an efficient toe-off, without excessive inward roll of the foot. At the toe-off stage of the stride, FF Blast foam provides lightweight cushioning and a responsive rebound, providing a more dynamic feel.

Price: Rs 13,999-14,999

Availability: Online on asics.com

About the company: Asics was founded in 1949, more than 70 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, athletic and SportStyle inspired footwear, apparel, and accessories.

Monrow

Monrow

What: Collection of footwear for women

USP: This collection presents an extensive range of kitten heels in a combination of suede, satin, faux leather, and faux fur styles like the classic open toe sandals, slip-ons, ankle strap, strappy heels in beautiful metallic, nude, bold, and earthy shades. The styles are both chic and practical which compliment the look perfect for any occasion.

Price: Rs 899 onwards

Availability: Online on monrow.in

About the company: Founded by fashion lover Veena Ashiya with a crazy passion for design, Monrow is a millennial footwear label that brings the right balance of minimalism and craftsmanship to life.

Uniqlo

Uniqlo

What: Lifewear collection for men and women

USP: Under an ‘Everyday Performance’ concept, Uniqlo’s lifewear collection is result of joint innovation efforts with Sweden’s top athletes to support health and better living, maximising comfort and performance in everything from working out to life on the go. Uniqlo employed Sweden’s blue and yellow, light grey, and other colours that remain cool for optimal style and comfort.

Price: Rs 2,490 - 4,990

Availability: At Uniqlo stores in New Delhi and online on uniqlo.com

About Uniqlo: Uniqlo is a brand of Fast Retailing Co Ltd, a leading Japanese retail holding company. Uniqlo is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, Helmut Lang, PLST (Plus T), Comptoir des Cotonniers, Princesse tam.tam and J Brand.

Antar-Agni

Antar-Agni

What: Collection of footwear for men and women

USP: The collection comprising pleats, wrinkled and criss-cross slip ons are designed by a holistic approach towards creating shoes with the surplus fabric of each garment that portrays a different version of the same element and creates a look of re-imposing the details of the garments in the shoes as well. The textures are intertwined in variations of fabrics which include cotton silk and handwoven cotton and are curated with minute details to elevate the design and make them one of kind.

Price: Rs 11,700

Availability: Online at antar-agni.com

About the company: Founder Ujjwal Dubey worked for 3.5 years at a prominent designer label before starting Antar-Agni under the Gen Next category at Lakme Fashion Week in March 2014. Antar-Agni is a perspective, one that focuses on two extremes, to break away and yet embrace the mundane.

expert speak VIEW ALL

Why do I ask if India can afford to miss the bus again? Because whether we like it or not, whether...
Posted by
Rahul Mehta
A recent PricewaterhouseCoopers (PwC) survey concluded that a majority of US companies are having...
Posted by
Bill D’Arienzo
Effective quality management starts with a quality policy. Effectiveness is the extent to which...
Posted by
Pradip Mehta
It was not very long ago that people who shopped online in India were considered 'ahead of time'....
Posted by
Arun Sirdeshmukh
Is your business ready for Textiles 4.0? Before you can say, 'Yes', 'No', 'May be' or 'I don't...
Posted by
Aseem Prakash
Luxury is a lifestyle, and fashion is just a minuscule part of it. Businesswise-the most visible or ...
Posted by
Abhay Gupta
Indians are too enamoured of Hollywood. We can’t help it. We have been conditioned this way. The...
Posted by
Anurag Batra
A few years later, the same process is now taking place in textile printing, and this has never...
Posted by
Gabi Seligsohn
The focus in research and development (R&D) is now more and more set on new sustainable products...
Posted by
Fanny Vermandel
Imagine a cricketer, once an exciting player but now aged 45, having put on oodles of weight, too...
Posted by
Rahul Mehta