Product Focus

Azzaria | Classic

Azzaria | Classic

What: Collection of lingerie

USP: The concept of “Free Flow Technology” in this collection solves the confusion of cup sizes. All bras are based on the B cup size, but by inducing the fabric with comfortable adjusting fabrics, the collection provides a unique profile to each bra, which can then easily fit all breast shapes, no matter what the underlying figurine.

Price: Rs 499 onwards

Availability: Online at azzaria.co.in and amazon.in

About the company: Azzaria’s vision is to provide the best quality of lingerie for women as a symbol of empowerment and to allow women to utilise the best quality of undergarments for themselves, promoting a healthy image of self-care and self-awareness, which are important components of a woman’s life.

Grado | Spring Summer 2021

Grado | Spring Summer 2021

What: Spring summer collection

USP: The Spring Summer 2021 collection showcases a fresh range of colours and designs for fabrics, a perfect line-up for the upcoming season as well as the weddings. The fabrics can be custom tailored into bespoke suits (single-breasted, double-breasted, tapered leg trousers and fitted jackets), bandhgalas, sherwanis and bundis too.

Price: Rs 500 onwards

Availability: At all major /leading retail outlets across India

About the company: The brand Grado is a coming together of synergies from legacy brands Grasim (erstwhile Gwalior Suitings) and OCM, with an intent to offer the entire product basket to the consumers - ranging from poly-viscose to cottons to worsted, under the same brand umbrella.

Fresh Up Mattress

Fresh Up Mattress

What: Collection of sofa cum beds

USP: Made of premium quality furnishing fabric Chenille and Leatherlite, these sofa cum bed have an inner protective cover. The cover can easily be removed and washed and comes in a variety of colour options to make your space vibrant.

Price: Rs 5,843 onwards

Availability: Online at freshupmattresses.com

About the company: Fresh Up is a branded mattress line by one of India’s largest PU foam manufacturer, MH Polymers Pvt Ltd. Fresh Up brings about the very best of MH through covered PU foam mattresses that are tailored to bridge the gap between what is being currently offered in the market and what the consumers truly deserve.

American Eagle | Real Good

American Eagle | Real Good

What: Collection of jeans

USP: ‘Real Good’ products include materials that have been sustainably produced and/or sourced, such as recycled polyester and nylon, as well as cotton that’s recycled, organic.

Price: Rs 1,000-6,999

Availability: At AEO stores and online at aeo.in

About the company: American Eagle Outfitters is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfitters and Aerie brands.

Neemans | The Cotton Classics

Neemans | The Cotton Classics

What: Collection of unisex sneakers

USP: The sneakers are moulded with lightweight natural rubber sole and a diamond pattern for a superior grip and durability, making them ideal for indoor and outdoor adventures. Made from natural fibres, the all-gender shoes are designed to meet the style quotient of the millennials as well as those who prefer the simplistic look.

Price: Rs 2,999 onwards

Availability: Online at neemans.com

About the company: Neemans is Indias first shoe brand to use a natural, renewable and sustainable fibre in its shoes—Merino Wool. Working in collaboration with the worlds leading manufacturing units and suppliers, Neemans brings a perfectly crafted, natural fibre shoe to Indian consumers.

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