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Product Focus

Label Romaa

What: Collection of ethnic festive wear for women

USP: Captivating minute details of nature, the collection takes inspiration from the gauraiya bird (house sparrow). The entire range in pastels and soft-hued colours involves minimal hand embroidery.

Price: Rs 12,000 onwards

Availability: At multi-designer stores in Mumbai, India

About the company: Founded by Romaa Agarwal, the brand keeps the roots of hand embroidery intact while using new contemporary designs and fabrics.

WeaverStory | Aadya

What: Festive collection of sarees, lehengas and dupattas

USP: The banarsi saris and dupattas in bright pops of colours, and the lightweight chiffons bring in just that rich festive fervour.

Price: Rs 30,000 – 70,000

Availability: Online at weaverstory.com

About the company: Started as an initiative to preserve and promote Indian handloom, and bring timeless treasures from the heart of the country, WeaverStory is a reservoir of finest weaves from Banaras, Chanderi, Gujarat, Bengal, Maheshwar and Kanchipurum with an exquisite range of sarees, lehengas, dupattas, suits and fabrics.

Ralph Lauren | Pink Pony

What: 2020 apparel collection comprising tees for men and women

USP: The collection is comprises an assortment of updated Polo icons with fresh graphics and details, done in a clean palette of pink, navy, white, and grey. The “Love Language” tee takes centre stage in the campaign and is available in 20 different languages. 25 per cent of purchase price from the sale is donated to Breast Cancer Foundation Singapore and & National Cancer Society Malaysia.

Price: $49.50 onwards

Availability: At Ralph Lauren retail stores and online at RalphLauren.com and Macy’s

About the company: Ralph Lauren Corporation is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, footwear & accessories, home, fragrances and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.

Pazzion

What: Collection of footwear for women

USP: Crafted in supple cowhide, suede leather, and mesh fabric, the sneakers feature on-trend, ultra-lightweight elevated chunky rubber soles and lace-up upper that are extremely walkable. Built with lambskin leather, and featuring a back-zipper entry, the sandals are adorned with shimmering crystals along with the two straps that elegantly frame feet and set on pencil-thin heels, slip into glamour and comfort with its soft padded footbeds and strut on confidently for all social gathering edits to bridal events.

Price: Rs 7,899 (yellow chunky leather mesh sneakers); Rs 8,899 (almond diamante embellished wrap around leather high heel sandals); Rs 5,899 (pink embellished ruffle sandals); Rs 5,499 (silver weaved slide sandals); Rs 6,299 (almond embellished espadrille flats and deep red foldable crystal flat)

Availability: At Pazzion store in India

About the company: Pazzion Group was established in 2002 to cater to the needs of today’s modern women. Since its inception, the label has grown its product line-up to include a wide range of footwear for women, as well as bags and other leather accessories. Pazzion also carries a unique range of mother/daughter matching range of footwear.

Label Varsha x Ayush Kejriwal | Daira

What: Collection of kurta sets for women

USP: The cashmere paisley motif is paired with velvet in deeper tones of ebony black, stone gray, deep purple and cranberry red to manifest a range that eludes regality. The Daira collection is embroidered with a cording thread and a slight tinge of contrasting thread embroidery. The silhouettes are kept simple and easy to move in to let the fabric and the motif shine. Easy going oversized velvet shirts, with a printed velvet stole with straight pants are featured.

Price: Rs 11,499

Availability: Online at labelvarsha.com

About the company: Varsha is one of the most successful brands known for Indian ethnic wear in the fashion industry. Varsha is also known for its stylish and affordable fashion. An elegant look is achieved when a single strand of cotton thread is used with a similar fabric colour and a charm of digital print is given.

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