Grado
What: Festive and winter collection of men’s fabric
USP: Featuring sophisticated designs and a rich colour palette, the fabrics in this collection are perfect to be tailored into Indian ensembles such as the bandhgala, bundi, nehru jacket, sherwani, kurta-pyjama, as well as westerns such as suits, tuxedos, waistcoats, trousers, shirts, overcoats etc.
Price: Rs 400 per metre
Available: At all premium and leading retail stores
About the company: The brand Grado is a synergistic coming together of legacy brands Grasim (erstwhile Gwalior) and OCM, with an intent to offer the entire product basket to the consumers - ranging from synthetics to cottons to worsted, under the same brand umbrella. Grado caters to maximum product segments and across a range of price; so, there is comfort and style for everyone.