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Product Focus

Reebok | Yellow Toe

What: Basketball shoe

USP: Question Mid “Yellow Toe” is the third and final installment of Reebok’s ‘Alternates’ heritage basketball pack introduced in November 2020. The ‘Alternates’ pack features three special ranges including Kamikaze II in black/green/red and Question Mid in black/gold.

Price: $140

Availability: At Shoe Palace, Foot Locker and Champs Sports stores & online at shop4reebok.com (beginning 12AM EST on December 31)

About the company: Reebok International Ltd is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment.

XYXX Apparels | Festive

What: Collection of men’s innerwear

USP: Weaving the elements of style, comfort and fun, the new year festive collection curates the vibrant and jazzy prints of XYXX’s Firecrackers and Confetti range. The FireCracker print presents a canvas of midnight blue, tempering with jewel-toned pops of glittering yellow, radiant blue and twinkling turquoise. Whereas Confetti has bright yellow colour that translates into scattered and fragmented design abstraction.

Price: Rs 399 onwards

Available: Online at xyxxcrew.com

About the company: XYXX Apparels Pvt Ltd, founded by Yogesh Kabra in 2016, is a premium mens innerwear brand. It aims at an 18-40-year-old male audience.

Là Fuori | Stories of Sapa

What: A/W collection for women

USP: This Vietnamese-inspired collection features the combination of crimson hues and botanical florals, in addition to hand-manufactured luxury silks and laced motifs. Picture monotone flounced dresses to edgy pants and tailored hand-woven jackets. The collection is hand-engineered by tribal artisan women from the forests of Sapa.

Price: Rs 11,300 onwards (dresses); Rs 15,800 onwards (jackets); Rs 9,800 onwards (pants & skirts); and Rs 5,200 onwards (tops & shirts)

Availability: Online at belafuori.com

About the company: Là Fuori is a lifestyle brand born in New York in 2019 aimed at creating a community of “nomadic and creative hearts” committed to the enhancement, inclusion and safeguarding of artisan cultures. Là Fuori was born as the brainchild of two designers: Vidur Adlakha from India and Riccardo Benedini from Italy, and focuses on organic and sustainable clothing.

Nidhi Yasha

What: Collection of ready to wear for women

USP: The collection is thoroughly handcrafted, yet subtle surfaces are kept admiring the craftsmanship. Premium fabrics are used for the ethically sourced and specially crafted garments.

Availability: Online at nidhiyasha.com

Price: Rs 8,000 onwards

About the company: The label Nidhi Yasha was born out of the pressing urge to create clothing that was global and edgy in appeal yet had its soul rooted in love for Indian culture as well as Indian ethnic crafts and surface techniques. The founder, Nidhi Yasha is an experienced creative director with a demonstrated history of working in the design industry with a background in fashion design from National Institute of Fashion Technology, New Delhi.

Metro Shoes | Neon

What: Collection of footwear for women

USP: The classic design and the blazing colour of pumps in the collection is perfect combination for neon lovers. Slip-ons is a smart footwear option that adds colour to one’s look.

Price: Rs 1,890 (green sandals); Rs 1,690 (pink sandals and gladiator slip-ons); and Rs 2,690 (neon yellow party pumps)

Availability: Online at metroshoes.net

About the company: Established in 1947, Metro Shoes is a contemporary Indian fashion footwear and accessories brand that provides a re-freshed range for all occasions with great quality and comfort. Be it casuals, trendy footwear, work wear or bling & embellished footwear for party, festive or wedding, Metro provides a wide range of footwear for the entire family. In addition to men’s, women’s and kid’s footwear, it also has a wide range of handbags, belts, wallets and more.

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