What: Collection of organic products for children

USP: Keebee’s premium organic collection includes basics and ethnicwear or indutvas for boys and girls in soft, breathable cotton. The basics range from onesies, jablas, dresses, swaddles, towels, to undergarments, whereas indutvas include kurta sets for boys and lehenga sets for girls.

Price: Rs 150-3,000

Availability: Online on keebee.in, Firstcry, Myntra, LittleMuffet and Amazon

About the company: Keebee Organics was founded in 2016 by Vandana Kalagara from Hyderabad after seeing that there were no baby skin-friendly organic clothing brands in India. Kalagara is a fashion design graduate from NIFT, Hyderabad, and FIDM, Los Angeles. She started the brand with 10 products and later expanded the collection and the brand with Smruti Rao from 2018.

What: Collection of leather bags and accessories for women

USP: Inspired by the modern ‘witch’ the collection intends to represent the independent, powerful, fearless and unafraid women of today. With this range, Hidesign hopes to change the narrative of who a witch is today. It also celebrates the special connect witches have been perceived to have with nature.

Price: Rs 1,895 onwards

Availability: At all Hidesign store and online on hidesign.com

About the company: Founded in 1978 by Dilip Kapur, Hidesign is a lifestyle group, which re-defined the vision of luxury through an ethos of high quality, ecological values and personalised service. Hidesign has established its name, through its iconic leather brand, based on a strong heritage of craftsmanship and innovation.

What: Spring summer collection for women

USP: The collection comprises breezy summer kurtas to exquisite chikankari saris with cotton mulmul and kota doria, stunning heirloom, spring-ready saris in natural cotton.

Price: Rs 3,590 (pink handwoven cotton sari, pink cotton mul embroidered kurta); Rs 4,990 (blue chikankari cotton sari); Rs 2,590 (white block printed cotton kurta); and Rs 2,290 (white cotton dobby button down kurta with pleats)

Availability: Online at jaypore.com

About the company: Jaypore focuses on products with unique, high quality craftsmanship; unmistakably local designs that feel at home anywhere in the world. Jaypore’s products include home decor, accessories, jewellery, apparel, gifts, vintage items and more.

What: Collection of footwear, apparel and accessories

USP: Juun.J and Reebok present the next instalment of their collaboration with a bold yet simplistic unisex footwear, apparel and accessories capsule. The capsule, presents two vibrant single-colour iterations of Reebok’s retrofuture Instapump Fury, simplifying the lace-less design most often issued with high-contrast colour blocking. Instead, the rich black and blue pantones and glossy pump bladder offer a different style of bold, while maintaining Juun.J’s minimalist design language.

Price: $250 (instapump fury); $500 (oversized windbreakers), $60 (baseball caps), and $30/pair (socks)

Availability: Online at juunj.com from March 18, and at select stores from April 1

About Juun.J: Korean designer Juun.J began his career as the chief designer for Club Monaco, before debuting his own collections in 2007.Based out of Seoul, the designer’s thought-provoking designs, intrepid construction and minimalist yet structural aesthetic have solidified his stand-out, highly thematic collections.

About Reebok: Reebok International Ltd is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment.

What: Collection of dresses for women

USP: ‘Maahru’ showcases the shades of the year 2020 with the vision of new beginnings in the year 2021. The collection comprising trendy and contemporary style is marked by pastel and earthy colour tones.

Price: Rs 29,000 onwards

Availability: Online at meghaandjigar.com and Instagram

About Megha & Jigar: Label Megha and Jigar is a California and New Delhi based fashion brand, formed in 2013 with a vision to embrace the beauty of Indian Heritage by infusing the unique blend of embellishment and an aesthetic that is traditional and royal in its treatment, with a contemporary modern touch.