Traditional and Sustainable DOWNLOAD PDF


The pandemic has had its say on the fashion weeks in India too! Unprecedented times call for unprecedented actions and in this era of the ‘new normal’, the FDCI x Lakmé Fashion Week joined hands to launch the first phygital seasonless fashion extravaganza. Spread over 30 shows, 43 designers unveiled their collections through fashion films that lasted for about 4–10 minutes in the course of six days beginning March 16. The emphasis of the collections was on sustainability and encouraging traditional crafts and artisans who were perhaps among the worst hit during the lockdown. Young designers showcased some interesting and innovative ideas, and ancient Indian techniques were given a contemporary treatment to match the modern fashion trends.

By Meher Castelino
Bloni
The designer used technology to make eco-friendly clothing by blending tech-generated fabrics with marine, plastic, waste textiles by means of local artisanal techniques like hand crochet, tie and dye and knitting along with glazed fabrics.

Geisha Designs
The key fabrics were tulle, chiffon georgette, dentelle/chantilly and organzas in a colour card of ivory, blush, shades of ginger and champagne.

Limerick by Abirr and Nanki
There were shades of turquoise, pink, purple and navy juxtaposed with lotus motifs. The 400-year-old art form of Pichwai originating in Nathdwara, Rajasthan was the main craft for the collection.

Nidhi Yasha
The collection was in opulent velvets with silk charmeuse, organza and chiffons splashed with flirty, ruffles, fringes, rich tassels and a medley of floral and geometric patterns.


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