I started my label in reaction to the wasteful fashion industry

London-based sustainable high-end eponymous womenswear label, by designer Timna Weber, is known for its tailored pieces like coats, blazers, and trousers, combined with contrasting knitwear and jersey pieces. In an interview with Fibre2Fashion, the designer talks about her collection and shares her thoughts on European fashion and its evolution.

Fibre2Fashion: How would you define fashion and what motivated you to start your own label?

Timna Weber:

Fashion reflects the zeitgeist of society and culture. It’s about self-expression, from clothes, hair, music, and more. It’s how we decorate ourselves and our lives.

F2F: Where do you get your creative nutrition? What fashion do you follow?

TW:

One can find inspiration anywhere really. For me it’s about staying curious and absorbing everything I come across, from observing people, going to museums, music, vintage markets, books, travelling, etc.

F2F: How would you define your collection? Does it have any signature style or fabric?

TW:

With my latest collection series 005 - ‘Multiverse’, I wanted to issue a stark reminder of the state of our post-pandemic world. 'Multiverse' explores the life of a woman and her alternate dystopian universes. In a way, she represents the choices and alternatives we have to face in today’s world.

F2F: Who is your target audience and where is the clientele majorly from?

TW:

My target audience are women between the age of 25-50 years who want to wear something extravagant, comfortable, made from high-quality materials, and that doesn’t shy away from a bit of colour. My clientele also cares about the environment and where and how things are made. At the moment, my clientele is primarily from the UK and mainland Europe.

F2F: Can you shed some light on European fashion and how it has evolved over the years?

TW:

It’s hard to talk about fashion in Europe as a whole as different countries in Europe showcase different types of fashion. While Italy and France have always been about elegance and good taste, the UK, especially London, has been very much about experimentation, self-expression and looking at what’s next. Scandinavians, who are known for minimalist fashion, is actually a diverse melting pot with very expressive styles in countries like Finland, Denmark and Iceland. In Austria, where I am from, it’s actually quite conservative and you won’t find very daring outfits on the streets.

F2F: As there are a lot many brands working on tailored pieces, what makes your label stand out?

TW:

I use only 100 per cent natural materials and use very high-quality fabrics. The tartan wool fabrics I use in my collections are woven in one of Scotland’s oldest traditional mills that weave the fabrics for the traditional Scottish kilts.

F2F: What tips would you give to style coats and knitwear?

TW:

Style coats with colourful accessories like berets or balaclavas. For knitwear, adding some silver necklaces and rings can have a big impact.

F2F: What are your forthcoming plans for your label? Are you planning to launch menswear or any other categories as a fashion label?

TW:

I’m currently working on the new series which I will release in September. I’ve also started to organise pop-up shops in London with a few other brands and we’re currently organising one this month. In the future, I’d love to also include more menswear pieces but despite my label being categorised as womenswear, most of the pieces are already unisex. In the latest collection, I’ve also started to include accessories and am offering knitted snoods (neck warmers) and scarfs.