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Fashion Talk
Susumu Miura

Susumu Miura

Designer
Label - Avalone

I create with my own sense of style

Tokyo-based fashion brand Avalone, founded by Susumu Miura in 2013 creates a three-dimensional and beautiful silhouette inspired by traditional costumes. In an interview with Kiran Sahija, the designer talks about his journey and the inspiration behind his collection.

Fibre2Fashion: What drew you to the fashion industry, and how would you describe your journey?

Susumu Miura:

When I was in junior high school, I was inspired to see Alexander McQueen’s first show on a late-night ‘Fashion Tsushin’ TV programme in Japan. That was my starting point.

Fibre2Fashion: How would you define your collection and where do you find your inspirations from?

Susumu Miura:

For the past few seasons, I have been inspired by the universe. At first, I was inspired by space movies, although as I learned more about space, I became inspired by space itself. There is still so much we don't know about space, so I sometimes imagine the future and reflect it in my clothes making.

Fibre2Fashion: What were the hardships faced during the initial stage while launching your collection?

Susumu Miura:

Shortage of funds.

Fibre2Fashion: Who is your target audience and where is the clientele majorly from?

Susumu Miura:

The largest group of buyers is still in their 20s, but recently the number of customers in their 30s has been increasing.

Fibre2Fashion: How would you define fashion in your city and country? How has it evolved over the years?

Susumu Miura:

Some aspects have evolved little by little, and some have degenerated, but I believe that COVID-19 has reset them and entered a new phase. I believe that the same system no longer works as before.

Fibre2Fashion: What does your brand have to offer to Gen-Z and millennials that makes your label stand out?

Susumu Miura:

I think it’s the scent that this brand has. I feel that young people are responding to the invisible scent of the brand.

Fibre2Fashion: Brief about a few trending things in the fashion industry?

Susumu Miura:

I create with my own sense of style, so I don’t create with “trend” in mind.

Fibre2Fashion: Any advice that you would like to share for aspiring fashion designers?

Susumu Miura:

I think it is important to continue designing.

Any advice that you would like to share for aspiring fashion designers?

Published on: 11/05/2022

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