Label - Avalone
I create with my own sense of style
Fibre2Fashion: What drew you to the fashion industry, and how would you describe your journey?
When I was in junior high school, I was inspired to see Alexander McQueen’s first show on a late-night ‘Fashion Tsushin’ TV programme in Japan. That was my starting point.
Fibre2Fashion: How would you define your collection and where do you find your inspirations from?
For the past few seasons, I have been inspired by the universe. At first, I was inspired by space movies, although as I learned more about space, I became inspired by space itself. There is still so much we don't know about space, so I sometimes imagine the future and reflect it in my clothes making.
Fibre2Fashion: What were the hardships faced during the initial stage while launching your collection?
Shortage of funds.
Fibre2Fashion: Who is your target audience and where is the clientele majorly from?
The largest group of buyers is still in their 20s, but recently the number of customers in their 30s has been increasing.
Fibre2Fashion: How would you define fashion in your city and country? How has it evolved over the years?
Some aspects have evolved little by little, and some have degenerated, but I believe that COVID-19 has reset them and entered a new phase. I believe that the same system no longer works as before.
Fibre2Fashion: What does your brand have to offer to Gen-Z and millennials that makes your label stand out?
I think it’s the scent that this brand has. I feel that young people are responding to the invisible scent of the brand.
Fibre2Fashion: Brief about a few trending things in the fashion industry?
I create with my own sense of style, so I don’t create with “trend” in mind.
Fibre2Fashion: Any advice that you would like to share for aspiring fashion designers?
I think it is important to continue designing.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.