Label - Somya Goyal
Our creations can be styled throughout the year and worn over the years
An eponymous label by designer Somya Goyal, it is known for her classic and luxurious collections. Her pieces are worn by a plethora of celebrities and influencers. In an interview with Fibre2Fashion, the designer talks about her journey, the aesthetics of her collection, and her approach towards sustainable creations.
Fibre2Fashion: What attracted you towards the fashion industry and motivated you to start your own label?
My interest in textiles and garments began at an early age. Growing up in a family of garment manufacturers and distributors in New Delhi, I spent my early life surrounded by yards of textiles, buttons, yarns of threads and fasteners. That led to my untrained explorations with various materials to create designs in my father’s workshop with the guidance of the masterjis (experienced craftsmen). And it is that exposure to textiles that fuelled my urge to stride into the unexplored possibilities of textiles and mould them into a world of luxury with my label; luxury that is as attainable as it is meaningful, one that is nuanced and full of character.
F2F: How would you define the aesthetics of your collection?
Somya Goyal designs are characterised by our passion to bring life to the inanimate through a multi-disciplinary and multi-faceted design approach. Our designs question the established rubric and explore the unknown. We value this freedom to explore, to create and find our way, and Somya Goyal as a brand symbolises playful positivity and optimism for this kind of freedom.
F2F: What drives you to design today? What inspires you season after season?
The metamorphosis with the potential of deﬁning we as a person, the emotions that drive us, and how we feel them are our perennial sources of inspiration.
F2F: How would you define fashion industry in India and how has the same evolved over the years?
There is nothing stationary about the fashion industry, it is always on the move, always changing, adapting. It has made its mark and it continues to evolve and redefine itself.
F2F: What does sustainability mean for you, and how do you select the materials you use?
We make a point to use ethically produced and environmentally friendly fabrics like hemp, Bemberg, bamboo, and archived fabrics sourced from across India.
F2F: Tell us about your few favourite projects that you did?
Our favourite project is yet to be released. We are still working on it.
F2F: Please give a brief about a few trending things in the fashion industry.
We do really believe in trends, but trends become boring with time. So, we try to stay true to the core.
F2F: What is the vision for your label for the forthcoming years? Are you planning to expand the same?
We want to become self-sustaining. Our vision is to propose a better product that is authentic to the brand as well as environment friendly. Building a loyal customer base is one of the most important things for us.