Less is always more

Sarah & Sandeep is a luxury designer label synonymous with a contemporary bespoke experience in the Indian fashion arena. Each garment in their store is a symphony of minimalistic sensibility, fluid tailoring and sophisticated geometric detailing. In an interview with Fibre2Fashion, founders Sarah and Sandeep Gonsalves talk about the aesthetic of their brand and share their opinion on changing consumer behaviour.

Fibre2Fashion: How would you demonstrate your journey in the world of fashion and what inspired you to launch your own label?

Sarah & Sandeep Gonsalves:

We’d like to characterise it as eventful. The path has been natural and has had its share of highs and lows. We’ve learned a lot about people along the process, and we’re grateful to them. We’ve been encouraged to broaden our creative powers and prospects as a result of this journey.

F2F: As a husband wife duo, how do you strike a balance between your personal and professional life?

S&SG:

We’d describe it as very tough. When you’re business partners and husband and wife, it’s very difficult to strike that balance. You have a tendency to bring work troubles home with you, and vice versa. Trust is the only attribute that keeps this interchangeable function alive. We have a great deal of faith in each other, which is why our brand as well as our relationship with each other is solid. We started this business even before we got married when we were still dating. It’s our second or, as we choose to call it, our first child together.

F2F: How would you define the aesthetic of your collection and what inspires you to keep them fresh?

S&SG:

‘Less is always more.’ We’ve always believed in this motto. For our striking ensembles, we’ve always followed a minimalistic approach while constructing them. We are strict followers of the art of geometry and power designing.

F2F: What is your opinion on changing consumer behaviour in comparison to past times and current choices?

S&SG:

Dynamic. The fashion industry’s trends change at a rapid pace. The pandemic has had an impact on both trends and events. People are looking for designs that reflect their individuality and highlight their personal flair to the fullest extent possible. People are still looking for bespoke brands that respond to their demands, despite the fact that trends are becoming more mass appealing.

F2F: How would you define the experience of collaborating with renowned celebrities and companies? How has it affected brand’s growth?

S&SG:

It has unquestionably aided us. Over the years, we’ve met several prominent people who have shared their own personal experiences with us. Knowing all of these wonderful people and their unique personalities have been a learning experience. As a bespoke brand, we relish the opportunity to do so. Every brand with which we’ve collaborated has brought a fresh set of thinking caps to the table. Collaborations with Porsche and The Quarry Gallery, to mention a few, have been tremendously rewarding in every way. The collaboration with these brands has been extremely pleasant and fruitful.

F2F: What color palette seems to attract more eyeballs according to you?

S&SG:

Monochrome palettes are without a question the best sellers, where black reigns supreme.

F2F: What does your brand have to offer to Gen-Z and millennials?

S&SG:

Our brand has always been a firm believer in blending innovative contemporary designs with high-end tailoring. Gen-Z and millennials are gravitating towards minimalist designs, which give them a new perspective on bespoke design and power structures. A new collection, ‘The New SSphere’ by Sarah & Sandeep: A Tailored Athleisure Line, was recently unveiled to take things to the next level. This line is designed for young adults who prefer to feel more comfortable while attending destination weddings and traveling in luxury.