Traditional wear with a touch of modern essence

Samatvam, a womenswear brand that blends age-old craftsmanship with modern sensibilities was conceptualised by Anjali Bhaskar during the pandemic induced lockdowns in 2020. Bhaskar shares details on her brand.

Fibre2Fashion: What is the story behind founding of the brand?

Anjali Bhaskar:

F2F: What categories is the brand into?

AB:

F2F: Who are your target audience?

AB:

F2F: Which category sells the most? What is the price point of the clothes?

AB:

F2F: What is the retail and web presence of your brand like?

AB:

F2F: What is the USP of your products?

AB:

F2F: Which are your major markets?

AB:

F2F: What kind of brand building strategies do you implement?

AB:

F2F: Which other product categories do you plan to move into future?

AB:

F2F: What has been your growth story in the last three years (excluding 2020)?

AB:

F2F: What has been the impact of Covid in terms of sales, staff cutdown, rentals etc?

AB:

F2F: Where are your manufacturing facilities based at? If working with vendors, where are the vendors based at?

AB:

F2F: What is the annual production capacity?

AB:

F2F: Sustainability and circularity are the buzz words today. How do you incorporate them into your product lines?

AB:

F2F: What are your long-term sustainability goals?

AB: