Traditional wear with a touch of modern essence
Samatvam, a womenswear brand that blends age-old craftsmanship with modern sensibilities was conceptualised by Anjali Bhaskar during the pandemic induced lockdowns in 2020. Bhaskar shares details on her brand.
Fibre2Fashion: What is the story behind founding of the brand?
Fibre2Fashion: What categories is the brand into?
Fibre2Fashion: Who are your target audience?
Fibre2Fashion: Which category sells the most? What is the price point of the clothes?
Fibre2Fashion: What is the retail and web presence of your brand like?
Fibre2Fashion: What is the USP of your products?
Fibre2Fashion: Which are your major markets?
Fibre2Fashion: What kind of brand building strategies do you implement?
Fibre2Fashion: Which other product categories do you plan to move into future?
Fibre2Fashion: What has been your growth story in the last three years (excluding 2020)?
Fibre2Fashion: What has been the impact of Covid in terms of sales, staff cutdown, rentals etc?
Fibre2Fashion: Where are your manufacturing facilities based at? If working with vendors, where are the vendors based at?
Fibre2Fashion: What is the annual production capacity?
Fibre2Fashion: Sustainability and circularity are the buzz words today. How do you incorporate them into your product lines?
Fibre2Fashion: What are your long-term sustainability goals?
This interview was first published in the Feb 2021 edition of the print magazine
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