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Ritu Beri
Fashion Designer Ritu Beri
"The young Indian woman has evolved considerably and so has her fashion quotient".
Fibre2Fashion: How would you define fashion?
Ritu Beri:
Aesthetics aside, fashion sets the trend. Fashion is what helps the brain break barriers. Fashion helps life to go beyond just the here and now. Fashion is fun!
Fibre2Fashion: What makes your eponymous brand different from other brands?
Fibre2Fashion: How do you assess the Indian fashion industry? What trends do you observe in Indian couture?
Fibre2Fashion: What is the most challenging aspect of the Indian fashion industry?
Fibre2Fashion: Do you think Indians have become more experimental when it comes to bridalwear? What designs, fabrics and colours are the favorites this wedding season?
Fibre2Fashion: What is your take on kids fashion in India? What points should be kept in mind when designing for kids?
Kids fashion trends are changing. With the emergence of kids wear as an independent buyer group and being influenced by mass media and peer pressure, todays kids are more informed and self-conscious. Childrens apparel collections should have variety. Moreover, kids outgrow their clothes fast. For me, it is so much fun to dress up kids, and kids are particular about what they wear. My journey as a mother made me realise the need for designer wear for children, something that is exclusive and yet easygoing!
Fibre2Fashion: Do you think contemporary fashion concentrates more on business than on creativity?
Fibre2Fashion: International brands like Gucci, Burberry, Emilio Pucci and Roberto Cavalli are using Indian weaves and fabrics. Do you think that Indian couture is becoming the favourite of international designers?
Fibre2Fashion: What advice would you like to give to budding fashion designers?
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