Label - Masha Maria
Textile is my main source of inspiration
Masha Maria is an Amsterdam-based brand founded by Olga Kotova. Brand philosophy focuses on upcycling as well as transformation and all the garments are handcrafted, hence unique. Pastel colours are prioritised. In an interview with Fibre2Fashion, the designer discusses her journey, collections and shares her forthcoming plans for the label.
Fibre2Fashion: What intrigued you towards the fashion industry and how would you illustrate your journey?
I was always passionate about designing clothes since the age of 15. But I am also happy that I enriched myself with other experiences before entering fashion. I am still working as Sr. Creative in the advertising domain. Since I have gained much throughout my journey, I am able to clearly see what I would like to create with my brand – timeless pieces that enhance personality and not trends.
F2F: Why the name ‘Masha Maria’?
The name of the brand honours my beloved grandma Maria, and in Russia all Marias are also Mashas. I wanted to remember and respect her memory as she has taught me a lot in life.
F2F: How would you define the aesthetics and vibes of your collection?
I take inspiration from the 1940s with its gender unique clothing, 1960s with its playfulness, 1970s with its rebellious style, and 1980s thanks to the disco era. I rework on all these vintage inspirations considering contemporary fit and lifestyle.
F2F: With so many fashion brands coming forward, what makes your label stand out?
I mix unique fun styles with interesting research in fabrics and transformation techniques. The garment should not only be beautiful on its own, but it should be uplifted by the person who wears it.
F2F: How do your designs for Autumn differ from the ones for Summer?
For the Spring Summer I concentrate primarily on the dresses, and for the Winter season I work with outerwear and coats. All the pieces I make stand out because of the colour and unique design, which is a mixture of my multinational experience of living in six different countries and mixing up different styles.
F2F: What fabrics and wools are utilised for your collections? How do you ensure their sustainability?
I source vintage wool blankets locally in Holland, checking every piece for quality. I do the same for the textiles for the summer, which are primarily made from upcycled yarn and handwoven.
F2F: Suggest five fashion trends that can have the highest influence on fashion devotees.
The five trends would be:
F2F: What are the forthcoming plans with your label? Are you planning to introduce new categories?
Yes, I am working on developing more outerwear bombers and trench coats. Also, I am obsessed with fanny packs, so thinking about going into accessories category as well.