Minuit Wear strives to be a loungewear brand beautiful inside and out

France-based loungewear brand designer, Mae Geri, is known for her chic collection with refined cuts, vibrant colours, and expressive details. Minuit wear label is a true inspiration that journeys through time, destinations, and artisanal crafts. In an interview with Fibre2Fashion, the designer reveals her inspiration behind her collections and her approach towards sustainability.

Fibre2Fashion: How would you illustrate your journey in the world of fashion? What motivated you to start your own label?

Mae Geri:

It started in Paris as I was working there for luxury fashion brands, having experience in different fields. I am curious and love to learn. Also, starting a brand has always been a dream of mine. So, I was eager to learn as much as I could.

F2F: What drives you to design today and What fashion do you follow?

MG:

My goal is to have ‘seriously fun’ as I like to say. Concentrating on the creative process around my passions and the things I love the most: artisanal work, fabrics, travels, art and botany. I love to work around very different themes whether it’s from a legend, a painting, a movie, a period in history or how I would imagine a past civilisation. I see design as an invitation into one’s imagination, a personal interpretation or re-interpretation, the freedom of one's mind. For instance, the first collection is inspired from old Hollywood and the next one I will be presenting in Paris Fashion Week is about the Hanging Gardens, these are some ‘themes’ I have always been quite obsessive with even as a child.

F2F: As you design luxury loungewear, how do you select the materials and what factors do you consider before making a purchase?

MG:

The fabrics are usually selected for their luxurious feel, durability and also, I try to select as much as possible natural fabrics: it’s important to have the least possible negative impact on our beautiful planet. As I often say, Minuit Wear strives to be a loungewear brand, beautiful inside and out.

F2F: How do you include sustainability in your fashion creations?

MG:

F2F: With so many Loungewear brands coming into the picture, how do you ensure your label stands out?

MG:

F2F: Can you suggest some self-presentation style tips to slay while working from home?

MG:

Personally, I believe that style is so personal, that comfort and wearing what makes you feel good is the right combination. We can see in many funny videos in Zoom meetings that people get caught wearing formal clothes only halfway up.The great part of having colourful and stylish House Coats is that you can look and feel good even if you throw it on basics or casual clothes. And you certainly won’t get caught not wearing pants during a meeting.