Label - Summer Somewhere
Bold, abstract prints and colour blocking are very trendy
Summer Somewhere is a conscious clothing brand designed for every girl in pursuit of an endless summer by Meghana Goyal. Their collection is chic and can be worn to the beach, a garden brunch, city walks, or a cycle tour; it’s timeless and trans-seasonal. In an interview with Fibre2Fashion, the designer reveals about ethical practices and gives some style tips for travelling in summer season.
Fibre2Fashion: When did your passion for design begin, and what inspired you to launch your own label?
I was at a really difficult time of my life back in 2018. I just wanted to hit the reset button, and as I started curating my wardrobe for my trip to Bali. It is at that time that I realised there wasn’t a brand in India that was catering to clothes that were trendy, affordable and timeless vacation wear. While most of us shop on holiday, we also shop before a trip to curate a certain kind of wardrobe. And that’s where the idea for the brand came from. At the same time, it was very important that the clothes be versatile and trans-seasonal. It had to have repeat value, and the ability to transition into your everyday wardrobe after the trip. So, Summer Somewhere marries my love for travel and fashion.
F2F: What drives you to design today? What inspires you season after season?
The very essence of Summer Somewhere, as the name suggests, is travel. We travel a lot as a family, but I also travel very often with my girlfriends — our annual summer vacation is one we never miss. I’m also the kind of person who takes a lot of pictures of inspiring details when I travel — this could be cool coffee art or the mosaic tiles in an old palace or curios in a flea market; basically, anything that catches my eye. I’m always making mood boards, which sets the direction for the collection.
F2F: What makes your brand plastic-positive and what ethical practices are approached?
Summer Somewhere has been a plastic-free label since the get-go. We are taking our commitment to being plastic-positive one step further by associating with ReCircle. Our pledge is to recover 1,000 kilos of low-grade single-use plastic from landfills and oceans this year. In association with ReCircle, we will recover 1 kg for every order placed with us.
F2F: How do your designs for winter differ from the ones for summer?
We’re designing clothes for your next holiday, to some warm place – as the name suggests, it’s always summer somewhere. However, our designs do differ towards the end of the year. Our December drop always contains more day-to-night items that are dressier and party appropriate.
F2F: Can you suggest some style tips while traveling in summer?
Go for comfortable, easy to breathe materials with bright summery colours. This is why you will see lots of linen in our collections, it's the best fabric for summer. Matching sets will always elevate your look but more importantly, when you’re on a vacation – it’s important for your pieces to be transitional that easily can go from day to night.
F2F: What are the noticeable trends and colours that can become a rage among fashionistas going forward?
Bold, abstract prints and colour blocking are very trendy. Colour blocking more with not just your clothing, but accessories as well. For example, you can wear a pink dress, but pair it with green shoes and a green bag. Poppy colours, especially green and purple, are definitely trending at the moment.
F2F: What are your forthcoming plans for your label? Are you planning to introduce a menswear collection anytime soon?