Vidur Adlakha & Riccardo Bennidini
On the Road
With an active presence in US, Italy and India, clothing brand La Fuori founded by Vidur Adlakha and Riccardo Benidini promises art that synthesises comfort, luxury, craftsmanship, sustainability, and design. In a chat with Paulami Chatterjee, the founders speak about the inspiration behind the brand.
Fibre2Fashion: What is the inspiration behind founding of the brand?
Vidur Adlakha & Riccardo Bennidini:
Fibre2Fashion: What has been the impact of Covid in terms of sales, staff cutdown, rentals, stocks etc?
Fibre2Fashion: What is the story behind the name La Fuori?
Fibre2Fashion: What is the USP of your products?
Fibre2Fashion: Which are the categories the brand is into? Who are your target audience?
Fibre2Fashion: Which category sells the most?
Fibre2Fashion: What is your brand's online presence?
Fibre2Fashion: Which are your major markets?
Fibre2Fashion: Which other product categories do you plan to move into future?
Fibre2Fashion: Where does the manufacturing happen?
Fibre2Fashion: How does your supply chain network work?
Fibre2Fashion: What is the annual production capacity?
Fibre2Fashion: What kind of machinery does your manufacturing facility boast of?
Fibre2Fashion: Sustainability and circularity are the buzz words today. How do you incorporate them into your product lines?
Fibre2Fashion: What are your long-term sustainability goals?
This interview was first published in the Feb 2021 edition of the print magazine
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