Ramya Rao & Kavea R Chavali
Every handwoven weave has a story
Fibre2Fashion: What was the inspiration that led to the formation/founding of the brand?
Ramya Rao & Kavea R Chavali:
Fibre2Fashion: What is the USP of your products?
Fibre2Fashion: Which are your major markets in India and abroad?
Fibre2Fashion: What kind of brand building strategies do you implement?
We try to bring out the brand’s narrative of ‘Wear Your Power’ strongly through various concept shoots
Fibre2Fashion: Which are the categories the brand is into?
Fibre2Fashion: Who are your target audience?
Fibre2Fashion: Which category sells the most and what is the price point?
Fibre2Fashion: What are the price points of your saris?
Fibre2Fashion: What is your retail and web presence like?
Fibre2Fashion: Which other product categories do you plan to move into future?
Fibre2Fashion: What has been the impact of Covid in terms of sales, staff cutdown, rentals, stocks etc?
Fibre2Fashion: Where are your manufacturing facilities based at?
Our saris are handwoven in Andhra Pradesh villages and then sent to Kakinada or Mumbai from where they are shipped across the world depending on the photoshoot plans.
Fibre2Fashion: What is the annual production capacity?
Fibre2Fashion: What kind of machinery does your manufacturing facility boast of?
Fibre2Fashion: Sustainability and circularity are the buzz words today. How do you incorporate them into your product lines?
This article was first published in the February 2021 edition of the print magazine.
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